Lead all Commercial efforts (strategic priority and opportunity planning, RGM, product and POS forecasting, retail and field marketing contribution, annual business and strategic plan development, budgeting and tracking) for the Central Division. Worked together with sales / commercial counterparts, as well as all interrelated departments both internally and externally. Contributed to development of annual total brand marketing, product and strategic plans, that assisted with an amazing team helped to create a total acquisition in late 2021.

One of three selected Directors of newly dissected national field marketing teams, focused on grassroots and event marketing and sampling efforts for Monster Energy and NOS Energy drinks. Direct management of team of 3 Regional Managers, 13 Market Team Managers, and additional ~250 part-time market and collegiate ambassador team members. Created team strategy and interaction plans with sales leadership to rebuild and revisit how our teams could not only support sales, but continue to focus on directly supporting all important grassroots marketing efforts on a daily basis. Created 2017 marketing budget of $300,000 for my region. Also created reporting system and has revamped the way all teams report nationally and to internal stakeholders, saving hundreds of staff hours and creating efficient processes across many departments.

Part of Field Marketing group that is a local extension of the Monster Energy Brand Team. Primarily responsible for fully-leveraging the execution of national & regional marketing properties along with spearheading new opportunities and efforts to grow sales and market share. Primary local marketing owner in opportunity markets throughout my territory using Brand, Sports, Music, Event and other applicable Brand Marketing assets to bring the Monster Energy lifestyle and brand to consumers with an endemic approach.

Work in a leadership position within the West BU Sales Team to execute planned and create incremental programs that are on-point with brand strategies. Also localize the brand through in-store execution of existing and developed POS elements the bring the brand to life and help to influence consumer buying decisions at the store level.

Work with key sales, marketing and commercialization personnel at our network of Coca Cola distributor partners in 13 western US states (~10mm cases) to create strategies, expose opportunities and develop programs that meet / exceed long-term growth and distribution expectations for Monster Energy and Peace Tea at retail. This includes utilizing marketing (brand, consumer and sports), POS and created assets to improve consumer, key account and distributor brand awareness that nurture a preferred brand status.

Manage sales, distribution, as well as retail & local marketing of Monster Energy Drinks through variety of chosen distributors throughout AZ, NM, CO, WY and MT, representing ~$95mm in retail sales.

Responsible for the Monster Energy distribution network for the front range of Colorado, Wyoming and South Dakota, representing $15mm in annual case sales, growing at 10% vs. prior year. Manage TDM staff who's daily responsibility is to work directly with street sales team to help ensure compliance and gain additional space as available. Responsible for signing annual shelf / promotional agreements and maintaining regional chain stores, representing a total of 250+ stores across the three states. Also work directly with Marketing Manager to develop on-premise account base, cross-promote as necessary and further develop brand recognition in greater Denver area.

Responsible for regional sales growth and brand management of Pepsi energy, SoBe Life Water and SoBe Glass portfolio by supporting corporate initiatives and working directly with varied levels of sales and marketing staff in the Great West Business Unit (covering Colorado, Texas, Oklahoma, Kansas, Utah, Nebraska and Arizona) of Pepsi Bottling Group (PBG) , PepsiCo’s largest beverage distributor.

I managed the equipment and store execution relationship for PepsiCo with Quiznos as a partner.

I was responsible for the adminstration, training and adaptation of eCollege's New Business and Account Management teams and CRM. I also managed / improved the student projection and client service processes for this growing and ever-changing premium fully outsourced e-learning platform, specializing in platforms for colleges and universities.