Tad Martin is a Co-founder and CEO at Collective[i]. Colleagues describe them as "Tad is a competent professional who provides tremendous leadership. During my tenure Tad was able to provide me guidance on our Customer Care operations but also gave me the latitude to make decisions. Tad's best attribute is remaining calm under pressure, we had several urgent issues that required long hours and Tad was always willing to pitch in and help accomplish the tasks at hand. He is also very good at understanding technical needs and distilling them to business rules so that business requirements aren't lost in translation when scoping and implementing complex IT projects." and "Tad is the most personable executive I've ever had the pleasure of working with. He was very easy to work with and talk to. His knowledge and the ease with which he gave good sound advice are greatly missed. I can say that Tad will always be a mentor of mine for the type of professional I not only want to work for, but whom I work to emulate."