My focus is on building an all-new automotive eCommerce platform with KarFarm, through which we plan to help revolutionize the automotive industry. There was a need to create a new type of online marketplace that is transparent for consumers and efficient for the dealerships to use. Over the years, I was able to witness the decline on the quality of the automotive eCommerce trends. We had two opposing sides (buyers - sellers) who had strong distrust and often used lies to communicate to each other - like a bad poker game.Before KarFarm I worked at the automotive dealership level and the manufacturer level. For Nissan USA (NIssan North America, now), I was a part of the product training team. After a short stint with Nissan, I transitioned to local dealership(s). A few years with local dealerships, I had an opportunity to work with Toyota Motor Sales on a contract basis, and was a part of their Prius grassroots marketing team. Upon the completion of the contract, I went back to the dealership level, but managing dealership group eCommerce departments.