Taffy Rau Email & Phone Number

Glendale, California, United States

-Collaborated with product marketing, content marketing, & growth marketing teams in our US, Asia & EMEA regions on campaign strategies. Created & presented video animation scripts monthly, with storyboards to demonstrate how each video will meet campaign goals or help us secure funding to accelerate the development of our SaaS product portfolio. Animated every approved script from start to finish while adding copy overlay, voiceover, b-roll, custom graphics & music for a high quality video to use across our marketing channels to sell our multi million dollar software products to our B2B customers including bp and Aramco. -Edited videos on a weekly basis for our global B2B sales team. Often adding music, intros, outros & custom animated illustrations to help visually explain our complex artificial intelligence software. Types of videos include product demonstrations, explainer videos, screen recordings of our software in action, recorded webinars, customer interviews, case studies, & new product announcements. Also created project briefs and coordinated meetings with 3D modeling agencies for more complex videos that required 3D renderings of early AI concepts. -Lead a company wide re-brand with a new logo & brand guidelines to bring visual consistency across our digital platforms, collateral, website, trade show booths, & out-of-home displays. Collaborated with stakeholders & global cross-functioning teams to specify a new mission statement that focused on current industry trends & reflected our innovative technology. -Provided visual guidance on a daily basis during design critiques of collateral, & drafts submitted by internal & global teams for review. Presented quarterly design focused presentations to educate & answer questions about video production software, timelines, & branding alignment.

Glendale, California, United States

-Created all deliverables for the sales team:White Papers : Take complex AI structures and simplify them for concise communication and understandibiliyPresentation Decks: Design impactful presentations for large AI conferences, sales pitches, and internal useCase Studies: Turn long word documented case studies into concise one-pagers to highlight our products successful outputs Explainer Videos: Edit demo videos recorded by our sales team to highlight product capabilities-Expanded design role to support new global cross-functioning teams in Asia, US, & Saudi Arabia

Greater Los Angeles Area

-Created company website wireframes with 18 different sections for the different products & sectors -Animated Product Videos by meeting with the product team to develop creative briefs, turn scripts into animation storyboards, source b-roll, edit screen captures of the ai interface, add music and VO to create final videos to be shared at conferences, social media and on our website.

Greater Los Angeles Area

-Worked on animated videos and social media graphics-supported sales team by designing collateral and presentation decks

United States

-Designed a new website with updated brand colors & graphics. Mocked up interactive website wireframes to demonstrate new sections focusing on the different B2B customer sectors.-Worked with the Social Media Marketing Manager to conceptualize video & image content for Linkedin with a focus on B2B ads leading to a successful contract with Walmart. Created different versions of ads for use in a b testing.-Collaborated with product team to design & mock up an interactive platform to demonstrate Mapped’s ability to be easily integrated into various platforms.

California, United States

-Met with a variety of clients to gather information about their unique brand. Researched and created for them a brand identity, cohesive brand guidelines, logo package, social media templates, color palette, and typography guide.

Pricewaterhousecoopers

Creating social media graphics and videos for Nike, Microsoft Windows, Microsoft Ignite, TechEd North America, TechEd Europe, Microsoft Imagine Cup, Microsoft Virtual Academy, Microsoft Imagine Cup, Microsoft Payment Solutions, Microsoft Developers, IT Pro, Levi's, Charm City Cakes, Holland America Cruise Line, Western Union Retail, Western Union India, Western Union Business Solutions, and Western Union Pinoy

Hollywood

-Collaborated with account managers at Microsoft, Western Union, Lenovo, Uniqlo & Nike to create videos & graphics for their Instagram, X, and LinkedIn accounts. -Contributed ideas for social media campaigns and post content.

Sf

I work with clients to create a personalized website with custom layouts and artwork.

Bachelor'S Degree, Marketing

Studied Graphic Design

Graphic Design