Natalia Tafur is a Research Strategist at SIVO Insights, Inc.. She possess expertise in strategy, management, product marketing, marketing, competitive analysis and 22 more skills. Colleagues describe her as "Natalia and I have brought each other into projects as partners/qualitative moderators for clients BBC (2023) and Audi (2024). While I've known her for a few years, when working with her I immediately noticed her ability to smoothly manage complex projects, with multiple partners. She also brings judgment; she knows what methodology issues to address upfront, so that potential pitfalls will be avoided. Ultimately, on both projects, the research insights were highly praised by… Show more" and "Just three months into managing our newly acquired business, we were faced with a mandate to close our doors in the face of COVID-19. With so much uncertainty, we wanted to conduct research to explore ways to creatively increase engagement with our customers. From the very beginning, Natalia led us through a clearly guided and supportive process to identify our needs to design a customized research plan. Following the online survey and focus groups, we were able to walk away with… Show more"