• Solely responsible for the planning and conceptualization of yearly strategies which determined the company’s direction and KPIs.• Created the brand’s identity and positioning from the ground-up, facilitating the rapid growth of the platform.• Took on the dual role of Product Manager as the brand grew, working directly with the software development team to realize and rollout app features and streamline the user experience.

An Egyptian tabletop gaming company that designs and produces original games created by Egyptians for Egyptians.

•Created ATL, BTL, and Digital campaigns for brands, both independent and corporate, from the briefing stage up to the final deliverables.•Lead the English Creative Strategy team in drafting and executing yearly marketing strategies for brands including Coca-Cola, Black & Decker, Uber, MAF, and P&G.•Conceptualized, oversaw, and executed content production, ranging from video shoots to voice-over sessions.•Worked closely with designers, art directors, and account managers to create content and secure key new clients.

Directed, wrote, shot, and edited several award-winning short films including:•"Cairo: Year Zero (2014)": Shot and produced the film with director Niko Volonakis. The film screened in several festivals, including the LA INDIE Film Festival, the Bronx International Film Festival, and RIFE Festival in Washington D.C, where it received the award for Best Narrative Short.•"Green Film (2013)": Co-Directed and shot this film for the 48-hour Eco Film Festival in Australia, where it won the audience award.•"Good Citizen (2014)": Directed, shot, and edited this film for the Australian Project Homeless Festival, where we won second place out of twenty-two competing films.•"Hafl Tahor (2013)": Co-wrote, directed, and shot for the 48 Hour Film Project Cairo, where it received the award for Best Acting Ensemble.

In charge of producing and publishing all written and video content for The GamerBase.Main responsibilities included:•Writing, shooting, and editing, and publishing original videos several times a week. •The organization and video coverage of bi-monthly professional gaming tournaments •Managing social media platforms and publishing content.•Writing a bi-weekly column centred around game theory and criticism, and the latest events in the gaming industry.

•Was contracted to write the company’s website from the ground up, providing the text for the newly designed website format which rebranded the company’s image.•Undertook several real estate photography projects, editing footage into promotional videos for investors and buyers. •Wrote, directed, and edited several advertisements for the Exlounge, the company’s retail and banking outlet.