Grass Roots

Grass Roots is a content creation platform that specializes in on-demand and user-generated content in all its forms. We invest in the best of the region, constantly scouting for compelling stories through both original and commissioned projects. Our goal is to bridge the existing gap between regional and international productions, empowering regional creators and platforms to tell stories with a sharpened focus. In keeping with our name, we practice grassroots investment: not just in the content we believe in, but in the platforms that enable that content to flourish. Mission To create globally impactful stories by empowering content creators and platforms across the Middle East. Vision To become a regional powerhouse that produces world-class content to entertain, inform, and enrich modern audiences.