Tamara Hernandez Email & Phone Number

Cedar Park, TX, US

Lead a 10-person team that executes a best-in-class marketing plan delivering on business priorities for our Medium, Corporate, and Enterprise business customers specifically shaping the email, direct mail, print, and online strategies.

Go-to-market strategist and planner for the North America Mid-Market Acquisition. Strategically align business objectives of the sales team with marketing priorities to drive growth and deepen customer engagements. Build strong relationships with sales and marketing teams to deliver best-in-class marketing programs for our customers. Create and deliver.

Delivered global marketing campaigns and integrated, multi-channel marketing programs. Strategic development of content and campaign collateral; including brand videos, social strategy and creative, native advertising, digital and print advertising.Campaign and content planner: collaboration with regional business units, vendor funding teams, and various.

Creative lead for the Solutions Awareness global brand campaign; Managed production of the TV broadcast, online advertising, out-of-home creative, site content, and print advertising. Creative lead for Security & Big Data brand assets.Led the Future Ready Economies fully integrated thought leadership program; including research, custom native advertising.

Digital lead for the Efficient IT Large Enterprise campaign. Strategically designed and managed the website including implementation in five countries. Managed the creation of a digital marketing tool -- IT Efficiency Model for Field Marketing.

Managed the US public and large enterprise e-mail marketing program; including contact management strategy, content and segmentation, and list growth.Vendor management, global email template design, development and deployment.Responsible for response and ROI metrics, along with marcom and translation budgets.

Maintained advertiser relationships through the development of merchandising programs, special events, and non-profit sponsorships based on advertisers’ print and interactive goals.Online advertising manager for Texasmonthly.com.Managed several in-book merchandising programs; responsibilities included trafficking of materials, copy writing, layout design.