Hyper scaling non-Fuel services in CAFU on our path to becoming the car superapp of the future - Responsible for net revenue growth and profitability of newly launched verticals in CAFU- Overseeing 0 to 1 MVP of new car products with agile and high experimentation business unit- Setting business goals and directives which prioritise scaling and expansion of the new verticals- Building super-app growth strategy and initiatives which drive impact towards overall company EBITDA- Leading large team across commercial, marketing, data, product and operations- Building out the B2B side of the business for fleet services

Freelanced to run feasibility project for entry into Europe.Delivered competitor analysis, market insights, influencer brands identification, partnership outreach, and business owner interviews.

Responsible for launching Careem's food product in Saudi. Built and led a commercial and operations team to acquire merchants and grew GMV 20X.- Responsible for overall Riyadh city team and expansion of Careem's new Food Delivery vertical. Fastest growing business unit across Careem in first quarter of launch- Oversaw sales and operations team and merchant acquisition strategy- Commissioned new data dashboards and tools allowing the org to operate at speed and make decision making easier for hyper-growth- Worked side by side with Careem Product HQ to feed market specifc problems and roadmap new features to allow us build new segments

Dropped out of corporate, rolled up the sleeves and started up Moti Roti, a Chipotle-like, fast-casual Pakistani restaurant. Created a much loved local brand and built an influential reputation within the UAE F&B network.Resulted in one of the first-movers in UAE's cloud kitchen/virtual restaurant movement, secured funding with Foodie Brands (now Ikcon).

Mentoring and advising entrepreneurs and businesses in creating, building, and running their own restaurant concepts in DubaiPart of the Dubai Restaurant Think Tank (announced at GRIF 2018) to plan a Dubai Restaurant AssociationLeader of the local homegrown scene in Dubai. Arranging monthly ‘Founders DXB’ meetups with 20-30 other homegrown restaurants in Dubai where we share ideas and challengesRegular Guest on Dubai Eye Thursday Brunch

Began as a Senior Engineer at one of the world’s most exciting companies, eventually promoted to Lead Solutions ArchitectFace of Nokia for key operators and pre-sales teams in technical domains of subscriber data management, BSS and Nokia Cloud.Developing relationship with key clients, gathering requirements, developing use cases and translating to technical solutionsLed technical team for greenfield RFP bids, presenting to CxO and tech leadershipDeveloping solution proposals including integrations and costing estimatesEngaging third parties and leading their teams to collaborate on solutions and strengthen our portfolioProject managed and led team of engineers and technical architects for solution rollouts, including successful end to end build of du’s mobile test platform (from infrastructure to services to support systems)Lead systems engineer for Nokia solutions at major telcos around the world including EE, O2, du, Telefonica, Zain