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Chip Hui Tai is listed as Insightful Content Marketer | Driving Authentic and Impactful Brand Narratives in Healthcare & Nutrition | Well-versed in Digital Transformation & Campaign Excellence at Be Kind Movement, a with 8 employees, based in United Kingdom. AeroLeads shows a matched LinkedIn profile for Chip Hui Tai.
Chip Hui Tai previously worked as Head of Marketing (Volunteer) at Be Kind Movement and Head of Content Marketing, APAC at Johnson & Johnson Vision Care-Vistakon. Chip Hui Tai holds Asian Studies, Asian Studies from University Of Melbourne.
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Multilingual and personable digital/content marketer with over 10 years’ experiences in leading the planning, creation and distribution of owned and paid content to drive brand awareness and acquisition of new consumers in B2B and B2C sectors. Strategic and resourceful to achieve business/marketing objectives at local, regional and global level, highly dependable and discerning to execute key details. Skilled in digital transformation and committed to authentic and compelling brand storytelling. Skills: Brand and media planning, marketing strategy, budget consultation, KPI setting, social media, SEO, search advertising, digital marketing, Google Analytics, content marketing, agency management, inbound marketing certified, digital transformation
Listed skills include Advertising, Marketing Strategy, Blogging, Integrated Marketing, and 12 others.
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A career timeline built from the work history available for this profile.
London Area, United Kingdom
Be Kind Movement aims to promote emotional intelligence in schools through kindness-driven content.Driving digital marketing initiatives to engage schools, corporations, and volunteers through purpose-driven content, while optimizing digital tools and leading creative direction to amplify Be Kind Movement's mission.
Singapore
Pioneer member of global content marketing team (specialized nutrition - SN). Manages both premium and mainstream portfolio (Friso, and Dutch Lady IFT/FF). Responsible for global content strategy, spearheads the planning and creation of SEO-driven digital assets, and partners with publishers to drive brand awareness and traffic to owned media. Consults on local implementation and distribution of content in line with commercial plans. Establishes SN's first self-serviced social listening and… Show more Pioneer member of global content marketing team (specialized nutrition - SN). Manages both premium and mainstream portfolio (Friso, and Dutch Lady IFT/FF). Responsible for global content strategy, spearheads the planning and creation of SEO-driven digital assets, and partners with publishers to drive brand awareness and traffic to owned media. Consults on local implementation and distribution of content in line with commercial plans. Establishes SN's first self-serviced social listening and analytics dashboards to improve teams' digital capability and marketing/content needs. Oversees and consults on the rollout of industry's 1st innovation TrackEasy globally, collaborating with IT to ensure smooth integration of frontend and backend experiences. Show less
Singapore
Pioneer team member of digital transformation team of SEA and South Korea. Leads in planning, implementation, and training of content development, process management and measurement and optimization among medical reps and pharma reps Southeast Asia and South Korea.
Singapore
Leads development and sets budgets for media planning (ATL & Digital) for Southeast Asia and South Korea markets• Leads and develops regional digital strategy to enhance business objectives and brand goals• Establishes regional digital guidelines and development goals for all countries, setting up pilot campaigns based on market readiness• Drives negotiations with regional media agency to improve media planning and buying efficiency• Conducts media gap analysis and sets… Show more Leads development and sets budgets for media planning (ATL & Digital) for Southeast Asia and South Korea markets• Leads and develops regional digital strategy to enhance business objectives and brand goals• Establishes regional digital guidelines and development goals for all countries, setting up pilot campaigns based on market readiness• Drives negotiations with regional media agency to improve media planning and buying efficiency• Conducts media gap analysis and sets budget• Develops regional digital activation plan for company's premium lifestyle brand• Sets clearly defined KPIs to obtain measurable campaign results for continuous tracking and learning Show less
Leads the planning and development of communication plans for all brand portfolios to ensure business objectives are met. Key responsibilities are as below:1. Manages the media cycle which comprises of media strategy development, communication channel planning, competitive analysis and buying and measurement for all brand team while ensuring that all plans are approved at all levels, within budget with clear KPIs set as per regional guideline.2. Reviews current media trends and new… Show more Leads the planning and development of communication plans for all brand portfolios to ensure business objectives are met. Key responsibilities are as below:1. Manages the media cycle which comprises of media strategy development, communication channel planning, competitive analysis and buying and measurement for all brand team while ensuring that all plans are approved at all levels, within budget with clear KPIs set as per regional guideline.2. Reviews current media trends and new media technologies and provides thought leadership and adoption of ideas 3. Leads discussion of KPI setting for evaluation of digital buys and recommends quick changes of strategy when needed based on the weekly post buy performances 4. Ensures consistent application of best practices in media learnings across all brands5. Facilitates a smooth and productive working relationship among internal and external (media agency and media owner) parties 6. Project lead for ecommerce setup in DLMI Show less
Fosters and maintains mutually winning B2B relationships with clients from diverse mix of industries by providing customized advertising solutions
Enhances and upholds the brand image of the number 1 Chinese TV station in the nation with marketing strategies which respond to the fast changing program trends and needs of audiences
Interviews and gathers relevant information from Australian farmers to identify improvement areas for agricultural products
Other employees you can reach at bekindmovement.co.uk. View company contacts for 8 employees →
Premila Puri
Colleague at Be Kind MovementUnited Kingdom
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MK
Meghna Kumar
Colleague at Be Kind MovementLondon, England, United Kingdom
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UM
Uttara Malhotra
Colleague at Be Kind MovementHove, England, United Kingdom
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Nigel Burgher
Colleague at Be Kind MovementManchester, England, United Kingdom
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SG
Samanvita Gnanesh
Colleague at Be Kind MovementLondon, England, United Kingdom
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CG
Cameille Gayle
Colleague at Be Kind MovementLondon, England, United Kingdom
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Saskia Seller
Colleague at Be Kind MovementWorthing, England, United Kingdom
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Quick answers generated from the profile data available on this page.
Chip Hui Tai works for Be Kind Movement.
Chip Hui Tai is listed as Insightful Content Marketer | Driving Authentic and Impactful Brand Narratives in Healthcare & Nutrition | Well-versed in Digital Transformation & Campaign Excellence at Be Kind Movement.
Chip Hui Tai is based in United Kingdom while working with Be Kind Movement.
Chip Hui Tai has worked for Be Kind Movement, Johnson & Johnson Vision Care-Vistakon, Frieslandcampina Amea, Boehringer Ingelheim, and Dutch Lady Milk Industries.
Chip Hui Tai's colleagues at Be Kind Movement include Premila Puri, Meghna Kumar, Uttara Malhotra, Nigel Burgher, and Samanvita Gnanesh.
You can use AeroLeads to view verified contact signals for Chip Hui Tai at Be Kind Movement, including work email, phone, and LinkedIn data when available.
Chip Hui Tai holds Asian Studies, Asian Studies from University Of Melbourne.
Chip Hui Tai is listed with skills including Advertising, Marketing Strategy, Blogging, Integrated Marketing, Marketing, New Media, Sponsorship, and Digital Media.
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