Uttara Malhotra Email & Phone Number

London Area, United Kingdom

-Editing and curating content for primary and secondary for the purpose of visual viewing and group discussion.-Suggesting alterations and additions depending on feedback from respective schools to the core team.

Brighton, England, United Kingdom

I have crafted engaging, SEO-friendly content for independent media outfits. On customer request, I also develop creatives through Canva and Adobe suite, ensuring customer focus and strategic alignment. Conducting key person interviews to gather data for insightful articles has been my key deliverble. In all my assignments, I have upheld ethical code of conduct, created meticulously researched and written detailed product descriptions, blending creativity with technical expertise across diverse topics. I have actively orchestrated expertise in creating content that drive sales, demos, and one-pagers. My research ensures content remains current with industry trends. I have worked for the construction, energy, health and fitness, sustainability and wellness sectors besides reporting on politics and covering merchant navy services. I have collaborated closely with the Editor in Chief of Suburb Magazine to plan, develop, and curate relationship, child rearing, food and wellness as well as health related content for print, digital (website and social media), while managing freelance writers and reporters to deliver error-free, informative copy. I have effectively coordinated deadlines and assignments, ensuring the team adheres to editorial guidelines. Furthermore, I have focussed in fostering a community by engaging with readers, answering questions, and using their feedback to generate fresh ideas for stories.

United Kingsom

The role was focussed on primarily developing and executing data-driven content strategies for a Property Education brand, optimizing SEO and user engagement. It entailed focussing on engagement with target audiences through online communities and keeping a close watch on industry trends, that further helped in leading business intelligence initiatives, informing content creation. The process facilitated to orchestrate expertise in suggesting business decisions. My role also entailed collaborating with internal and external stakeholders, to ensure brand alignment and maximize content reach apart from monitoring performance and utilising insights to refine strategies and stay ahead of the curve.

Brighton, England, United Kingdom

In this role, I crafted content that boosted SEO for blog articles and optimized website copy, leading to a 15% traffic increase and driving upsells that increased individual sales. I excelled at troubleshooting and problem-solving, continuously suggesting improvements and actively participating in teamwork. There was proactivity in research, where I identified new tools and methods to enhance monitoring and evaluation, ensuring best practices. To strengthen brand recognition, I spearheaded customer outreach initiatives like cross-branding and online contests. Additionally, the role also meant upselling products and provided in-house training and mentorship for support staff.

Bengaluru, Karnataka, India

This role has required me to hone my content creation skills by tailoring articles to diverse audiences, understanding reader profiles through market research. As a brand ambassador, I represented the company at networking events, fostering brand awareness. For accurate and engaging content, I meticulously researched trends in Sustainable Fashion and Lifestyle, while ensuring impeccable digital copy through stringent quality checks and editing. I also crafted SEO-friendly headlines and meta descriptions for discoverability. My focus on results extended to streamlining reporting and improving monthly output metrics.

Gurgaon

In this role, I collaborated closely with the Group Editor on developing exclusive content and special projects. I played a key role in boosting readership by 15%, surpassing departmental goals, by consistently generating compelling story ideas focused on human relationships, sexuality, personal health, and lifestyle. I actively participated in the content selection process, ensuring style, grammar, and factual accuracy. I readily embraced constructive feedback and incorporated it into future drafts. Additionally, I analyzed the themes, characters, and dramatic structure of creative works, and edited and arranged for necessary revisions. My writing responsibilities encompassed breaking news and analysis, major investigations, special reports, and potential splashes. I also excelled at generating fresh story ideas, exclusives, and engaging angles to capture and inform readers. Furthermore, I actively networked and built connections with experts in various wellness fields, including public health, government policy, research science, drug development, surgery, medicine, and nutrition.

India

In my previous role, I wore many hats. I was responsible for reporting on current events, conducting interviews with key figures in government and the public sector, and gathering news stories. Additionally, I analysed commodity trends and suggested potential stories to pursue. I also played a crucial role in maintaining the website's quality by checking its content and ensuring its visual appeal.

England, United Kingdom

This remains a passion of mine in which I indulge when time permits. It continues to be an attempt to bring the taste of authentic dark chocolate to chocolate lovers. I have been creating chocolates of all variety and cakes on special request including liquor chocolates, children's chocolates, chocolate bombs to name a few.

Delhi/Ncr

In this role, I was responsible for a diverse range of tasks, including managing course content, coordinating with the National Institute of Education (NIE), providing counselling services, and facilitating language enhancement and personality development programs. I ensured the accuracy and relevance of course materials, collaborated with NIE on various educational initiatives, offered guidance and support to individuals, and implemented strategies to improve communication skills and personal growth.

Maharani Bagh, New Delhi

In my role, I oversaw the specially designed value-oriented curriculum for students from Class 1 to 12. This involved ensuring the curriculum aligned with educational goals and effectively promoted learning. Additionally, I collaborated with bookstores to source and acquire specialised educational books that supported the curriculum. I also managed the data bank for our in-house library, ensuring its organization and accessibility. Furthermore, I coordinated communication within the foundation and executed activities as needed, contributing to the organization's overall mission.

Salaah Advisory is a HR Strategic Consulting Firm. The firm concentrates on strategic HR Interventions with small & medium sector companies. The firm also facilitates manning of critical senior level positions.Job responsibilities Headhunting based on specific client mandateCo-ordination end-to-end- From candidate interview to joining stage

The India Insight is a research company that aims at making its client's business most productive. Their main area of focus is companies that are either launching themselves in India or would like to run specific research based programmes in India. Job responsibilities Liaison with client on behalf of India Insights Develop and maintain smooth communication flow Co-ordinating the client's quarterly project Client servicing

HRH Group of Hotels is India's only chain of heritage palace-hotels and resorts under private ownership of Shriji Arvind Singh Mewar of Udaipur. Job responsibilities Working closely with the Wedding Secretariat for the wedding of Padmaja Kumari ji Mewar. This included, ideation, quality control, guest queries and database management Laisoning with the support staff for gift hampers/welcome kits and farewell gifts Co-ordinating arrivals/departure and welcome of all guests (700 plus exclusive guest list) Co-ordinating raw material, quality control and inventory management of all giveaways

Perfect Relations is South Asia's largest image management and communications consulting firm. Services offered by them includes Corporate image management and strategy, Business intelligence, product launches, crises management, Public affairs, Celebrity PR, Category and concept promotion and social communication. Their client base includes FMCG and service industry Job responsibilities Business Intelligence for the European counterpart and a whole array of clients serviced. Research and analysis Quality and data analysis Co-ordination between various PR heads as per requirement Database management Senior Corresponhe Times of I

Business Intelligence, news analysis for client as per requirement, keeping track of business opportunities

New Delhi, Delhi, India

Led Co-ordination, Reporting and editing for weekly supplements under the Times Response bannerRevitalised city lifestyle pages with unique story ideas and interviews with celebrities and local artists. Executed and implemented smooth weekly production of the supplements Integrated a digital story bank with a photo bank as a ready reckoner Managed Design layout and quality control along with the Editor-in-ChiefInitiated Co-ordination with freelancers

In a previous role, I contributed to Hindustan Times' Horizons, Estates, and Career Guide sections by consistently delivering high-quality content. My responsibilities included researching and writing regular columns on relevant topics, meticulously analyzing stories for accuracy and clarity, and crafting engaging pieces based on current events and trends. This experience honed my skills in topical journalism and event-based reporting, allowing me to effectively communicate with diverse audiences.

In this role, I was responsible for ensuring the quality of design layouts and promotional materials. This involved meticulously checking for any errors or inconsistencies in design elements, typography, and overall brand alignment. I also served as the primary point of contact for clients, actively listening to their needs and providing them with timely updates and solutions. Through this experience, I honed my skills in both design quality control and client communication, ensuring that all deliverables met the highest standards and client satisfaction.

Masters, Digital Media

Activities and Societies: Sussex Writes and Period Dignity Project

Ma. Media Studies, Communication And Culture, Media

Activities and Societies: Ballet, Public Speaking and Opera SingingMasters (Media, Communication and Culture) from Coventry University.

Ba (Hons), English, A

Activities and Societies: Choreography Society (1997-1999), Attended the Pilani College festival and won the third prize for best.

B.A. (Hons), English

Activities and Societies: Choreography(Topped the College in the II Year) 1997: CBSE (Commerce) Apeejay Noida,

High School, Commerce

Activities and Societies: Debating, school prefectorial board, magazine development, inter school cultural activities10 +2 Subjects.