Company Website: https://staybetterdxb.aeCompany Instagram: @StayBetterDXB

Main Client (Primary Focus Area): IT Portfolio Management Team at the US Department of Labor Other Work Stream Examples: Helping other clients, and working on internal initiatives alongside the internal Booz Allen Hamilton teamPrimary Client - Department of Labor: • Analytics lead for all projects in the development phase in the IT project portfolio, value (cost) of $110M on average at a given timeo Present to senior leadership on the health of the portfolio bi-weekly and initiate conversations with project teams working on projects that are not performing adequately. Built a consolidated dashboard for the portfolio in Excel containing many new KPIs (i.e. Schedule Variance, Cost Variance, and Variance Risk) that track all projects at the project and task levelo Ran analysis using historical portfolio performance data to identify primary cause (employees changing over to part time) for project completion delays. Worked with the portfolio team to test and implement a solution; change led to cost savings of 8% (~$7M annually)• Pre project approval process owner responsible for setting and enforcing project approval requirementso Conducted extensive research and set a requirement of four components (Scope, Technical Approach, Cost Estimate, and Schedule/Time Estimate) needed from project teams to enable leadership to approve/disapprove a project. Since implementation (after creating training material and holding office hours), project cancellations are down by 17% and cost savings of 11% (~$9M annually) have been achieved

• Internal consultant responsible for maximizing loyalty program benefit for both corporate and franchiseeso Built a comprehensive dashboard to track both parties’ cost and benefit from the loyalty program in North Americao Led changes to the loyalty program (supported by the dashboard) that led to a 12% increase in franchisee profitability and a 5% increase in program member growth• Business owner of seasonal loyalty program promotions and loyalty program email marketingo Conducted promotional rate analysis, led execution, and built tracking for the winter promotion. Promotion led to 6% program member growtho Created a self-sufficient dashboard to provide senior management insight into performance of all marketing emails

• Built comprehensive reporting (i.e. user growth, usage, NPS, and financials) in google sheets for the e-wallet service to prepare the company for its launch. Held workshops to teach all relevant stakeholders how to utilize the reporting• Established and enforced a three step process (bug cost analysis, customer urgency rating, and expected engineering time) for product managers to help engineers prioritize bug fixes for the company’s POS service. Led to a 65% increase in customer satisfaction, and a 10% lift in the POS service’s profit• Conducted a thorough market analysis to aid customer acquisition team in deciding to infiltrate clothing stores in major Pakistani cities; initiative led to a 22% lift in the POS service’s profit

Returns & Incident Resolutions Team: • Performance owner of Wayfair’s most profitable resale channel (Open Box-Online Outlet), $47M in profit annuallyo Kept senior leadership and cross functional stakeholders updated on performance, inventory, test results, pricing, and sales funnel. Built all dashboards for the channel in Excel, Google Sheets, and Looker; most dashboards leveraged data pulls from SQL and Google Big Query. Created new KPIs to provide visibility into the returns recovery and inventory sell-through relationshipo Led design and implementation of global pricing test ($3M or 7% annual profit lift expected) in collaboration with product teams and business teams in both Germany and Canada. Enabled tracking against goals by building out a robust dashboard• Business owner of an experimental resale channel (Outlet Store-Wayfair’s first brick and mortar store), $3M profit annuallyo Collaborated with and directed the on-site operations team regularly to run the store (i.e. promotions, sales floor utilization, merchandising, testing different store models) co-located with one of Wayfair’s warehouses in Florence, KY. Built all reporting for the channel in Excel leveraging SQL to enable tracking against success criteriao Designed marketing strategy for both paid and free channels, including Facebook, billboard, and email. Launched and managed campaigns’ executions (i.e. budget, tests, content, and audience), tracking, and relative ROI assessments; campaigns led to a 40% lift in sales with a 600% ROIo Conducted an extensive analysis on product classes to determine the most profitable price points. Improved pricing by switching from uniform pricing to the optimal class specific pricing, which lead to an annual lift of 18% or $550K in profitability• Lead Analyst for returns operations analytics (Built several tools and led several analytical cross functional initiatives for the Returns team as a whole)

Summer Business Analyst (Business Operations, Product and Engineering Collaboration)• Extracted scam flagging component data using SQL; examined true and false positives for each of six components, eliminated two deficient components, and added in device fingerprint to allow catching by IP address. This led to an increase from 5% to 75% in scam catch rate• Implemented variable thresholding for scam flagging components based on order type and account history. Increasing scam catch rate to 92%• Created a proposal for scam probability labeling per customer account resulting in a projected $1.4M in annual loss prevention

Henley & Partners is a global advisory firm that provides handholding services in citizenship and residency by investing programs. They work with high net worth individuals who are looking to relocate, do business elsewhere, and travel freely without the need of visas. What I Did:• Analyzed investment portfolio mix by constructing models for high net worth clients seeking citizenship through investment• Presented to managing partner on potential success of new citizenship by investment programs which was projected to increase annual profitby $1.1M• Evaluated office financial statements and client company cash flows ($40M) in due diligence

CommunityRoot (Tech Startup) is the online registration platform for early education, preschool, daycare and afterschool programs. Through its technologically advanced platform, it is making the registration process solely digital and a lot more convenient. It is growing very fast due to a widening audience and many more clients. Firstly, I analyzed and made projections of start-up costs and increased marketing costs by analyzing internal financial statements. Secondly, I conducted research on 200 venture firms that invest in technology startups, and documented contact information of managers and other employees with higher decision-making power. Thirdly, I found 1,100 raw leads through research, documented their contact information and indulged in email marketing.

The bottling business bottles PEPSI drinks and then sells them in Lahore Pakistan and in nearby towns and villages. I researched potential buyers and contacted them to explain how PEPSI products are affordable and tasteful, and researched and analyzed the operations along with an operations team and found ways to make the processes more efficient. I also analyzed balance sheets and income statements of competitors and drew comparisons to our own balance sheets, and other financial statements.

The technology startup’s core product is a simple intranet platform that helps people organize project files, resources and shared interests into flexible, easy-to-search groups. I researched potential buyers and contacted them to explain how Honey’s product could help streamline internal communications within the companies they work at and repaired software bugs since Honey’s executive team was looking to further improve their product. I also contacted New York based venture capital firms to help acquire possible investments.

June 5th-20th JuneandAugust 1st-18th August