Taís Lessa Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Currently working in the Design Systems Team, aligning team efforts and developing core components. My team ensures product consistency, supporting the delivery of a seamless user experience with accessibility in mind.

• Worked with the Pocket team and also with the Mozilla Social team. During this time I worked closely with product managers, researchers, engineers from diverse platforms, marketing and content strategists.
• Participated in the launch of Pocket 8 (iOS), collaborating closely with engineers and the product manager to streamline the user experience.
• Collaborated with engineers and the product manager to develop and showcase Pocket’s product vision with AI in mind.
• Worked on the Pocket Mobile Shared Lists project, enhancing the flow of adding saved items to a list.
• Set up the Design System for Mozilla Social (Android team), creating variables in Figma to facilitate faster collaboration and consistency as the team expanded.
• Modernized the Pocket Design System by leveraging Figma’s variables feature, thereby streamlining the design process and reducing inconsistencies.

• Worked with the Mozilla Foundation team, helping to ensure the internet remains a public resource that is open and accessible to all.
• Worked on the Mozilla Foundation’s website refresh project, collaborating with multiple designers, engineers, and various stakeholders across Mozilla.
• Led and implemented the Mozilla Fellowships Hub, collaborating asynchronously with stakeholders across different time zones, engineers, and designers.
• Managed and spearheaded a project dedicated to the development of personas, involving the categorization of information extracted from interviews.

Vancouver, BC

• Worked with the Online Revenue Team (Growth), collaborating closely with strategists and engineers to execute experiments aimed at converting Hootsuite Free users to Pro users.
• Collaborated closely with strategists and engineers on the Online Revenue Team (Growth) to execute experiments for converting Hootsuite Free users to Pro users.
• Designed and prototyped several landing pages and ads for A/B testing, contributing to the team's conversion goals.
• Led the implementation of a design library, demonstrating its value through a video presentation and gaining stakeholder support.

Vancouver, BC

Developed user experience and user interface features for the Collegefeed platform,designed websites and worked closely with engineers on front-end development.

Vancouver, BC

• Developed interactive projects such as:
• Responsive websites (Neil Squire Society)
• A functioning prototype of a mobile app (Connekti)
• Branding for a fictional art gallery (Social Art Gallery)

São Paulo, Brazil

• Conducted one-on-one sessions with clients to assess their needs and expectations, guaranteeing project delivery within specifications and deadlines.
• Ensured all project participants were working together effectively, leading to improved efficiency and client satisfaction.
• Consistently delivered projects on time and within budget.

São Paulo, Brazil

• Developed the look and feel for guerrilla marketing campaigns for large clients including Samsung, Microsoft, Trident, Fiat and Sanrio (Hello Kitty).
• Participated in an ad campaign that helped Fiat to obtain 6.000 mentions on Twitter, 178 posts in blogs and 43 news articles.
• Implemented new methodologies to enhance productivity and utilize the time of 40 team members effectively.
• Created advertisement materials including banners, logos, flyers, press releases and customized pages for social media such as Facebook, YouTube and Formspring.

São Paulo, Brazil

• Collaborated with the marketing and sales staff during information meetings, evaluating and re-assessing needs to ensure timely and successful delivery of projects.
• Designed movie posters, DVD covers, movie logotypes, advertisements, point-of-purchase materials and printed catalogues.

São Paulo, Brazil

• Packaging design, logotypes, point-of-purchase materials and printed catalogues.
• Helped the Art Director with major advertising campaigns, being recognized by him as a detail-oriented person and an outstanding team player.

São Paulo, Brazil

At Luminas I had the opportunity to assist Art Directors, creating advertisements, point-of-purchase materials and logotypes.

Diploma With Honours, Digital Design

Post-Graduation, Digital Media Communications

Bachelor, Communication And Media Studies

Universidade de Sao Paulo is ranked #85 in Best Global Universities (QS World University Rankings)