Tajwar Rahman Choudhury Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Developed and executed data-driven digital marketing strategy through process modeling, resulting in a 5:1 ROAS/ROI and alignment with Percs goals and objectives.- Utilized strong client management skills and data analytics to generate new leads and achieve a high conversion rate of 15%, as well as an email open rate of 40%.- Leveraged audience segmentation and data-driven social media campaigns to effectively increase digital presence by 35% within a 2-month period through the use of Hubspot & ActiveCampaign automation.

Toronto, Ontario, Canada

- Utilized lean six sigma and A/B testing techniques to develop and implement organic growth strategies, resulting in over 140% increase in digital media presence and following on Percs LinkedIn within a 5-week period.- Explored and executed on social media and content marketing strategies-Tracked and analyzed key metrics to measure the effectiveness of community-building efforts on Twitter & LinkedIn

Waterloo, Ontario, Canada

- Led a team of 3 analysts to analyze industry & enterprise-level public data and execute data mapping for sources to create blogs and articles.- Executed on Agile methodologies to generate 2-4 articles bi-weekly for our internal newsletter.- Utilized SQL through Google Data Studio and Data modeling through Lucidchart to gather the most promising subjects for asset and content creation.

Waterloo, Ontario, Canada

- Led a 4 man team in the creation of visually appealing infographics and presentation decks, as well as multimedia content for LCC's first successful podcast "The 15 Minute Coffee Chat" on Spotify.- Developed and conducted training courses for new consultants using tools and techniques such as Six Sigma, Scrum, Balances Scorecard, and SWOT.

Toronto, Ontario, Canada

- Successfully increased lead conversion to 1.1% and CTRs to 6.8% through the management of paid ad campaigns.- Improved campaign performance over 11-15% by introducing new channels and conducting market research and trend analysis.-Created detailed reports on underperforming campaigns, providing valuable insights and recommendations for future campaigns.-Assisted in the success of key projects by creating comprehensive performance summary reports, modeling and mapping data using Google Analytics and Excel.

- Utilized Scrum methodologies like agile stand-up and sprint planning meeting to manage day-to-day business operations such as event logistics, F&B services and social media marketing.- Created and optimized Gantt charts and Business cases to successfully acquire brand partnerships and event sponsorships on a semi-annual basis. - Leveraged Kanban to track operational efficiency and KPIs of all departments with a focus on projected quarterly growth rates

Oakville, Ontario, Canada

- Successfully increased direct organic traffic by 12% through the use of technical SEO and website optimization techniques.- Utilized Google Analytics and performed in-depth analysis to implement search marketing tactics, resulting in a 7% traffic growth for mobile.- Demonstrated expertise in SEO and website optimization by leading the team to drive traffic growth by 15-17%.

Waterloo, Ontario, Canada

- Improved engagement by 15-22% through business process re-engineering(BPR) and implementation of effective digital strategies using search marketing and social channel marketing.- Utilized Change Management through the implementation of Azure & Google cloud services, resulting in a 25% increase in profit margins and a 10% reduction in operating costs.- Demonstrated expertise in digital strategy and business transformation through the successful implementation of BI tools such as Tableau and data governance techniques such as Data Quality Management and Data Inventory.- Implemented daily agile stand-ups of 15-20 minutes as a collective team of 4 specialists while building a user story, acceptance criteria and testing for all onboarded clients during the duration of our contract.

-Successfully completed a research project about online accredited courses for refugees, and contributed to the publication of the results in a research article for the United Nations University (UNU).-Developed a thesis on the value of accrediting free online courses for institutions serving refugees, using Tableau to source and map relevant data into a detailed analysis. The project was a collaboration with other researchers and research assistants

Dhaka, Bangladesh

Dhaka, Bangladesh