Takla Boujaoude Email & Phone Number

• Create/Edit press releases and media advisories for distribution • Handle incoming media inquiries and pitch to national media • Facilitate interviews between media and family members

Greater New York City Area

• Oversee media team with priority Service Line areas including Oncology, Pediatrics, Women’s Health, Behavioral Health, GI, Nursing, Development, Emergency Management, Patient Experience and more• Work with Leadership to develop 360 communications strategic plans with Marketing, Internal Communications, Social Media, Government and Community Affairs to advance NYP’s brand identity and broaden awareness of NYP programs and initiatives; Provide outcomes reports with metrics for Leadership presentations and meetings• Advise and lead crisis communications efforts including reporting to NYP Command Center and participating in regular drills• Identify thought-leadership opportunities to elevate NYP physicians and staff in appropriate media venues; Media train and prepare physicians prior to interviews; Offer advice and suggestions for future media opportunities post-interviews • Cultivate and maintain strong media relationships with local and national contacts; Coordinate speaker series to cultivate team• Project manage and secure media placements for Hospital Reports such as U.S News and World Report Best Hospitals, U.S News and World Report Best Children’s Hospitals, and New York Magazine Best Doctors• Update and maintain Public Affairs policies and procedures as well as Emergency Preparedness manuals in coordination with Legal Affairs, Leadership and Vice President of Public Affairs• Collaborate daily with Weill Cornell Medicine and Columbia University Medical Center counter parts on strategic initiatives• Participate and contribute strategic content to social media platforms: Facebook, Twitter, Instagram, LinkedIn• Attend National Communications, Public Relations and Crises conference: Ragan Communications, PRSA, PR News, CDC • Presented on behalf NYP at Greystone.net’s Healthcare Internet Conference on NYP award winning Immunotherapy Ad campaign• Oversee and be included on Public Affairs On-Call schedule several times a year

Greater New York City Area

•ABC News “NY Med” Documentary Seasons 1 and 2; Actively involved with social media and publicity strategy; Organized NY Med advanced screening; Arranged twitter chat with ABC News, ABC affiliates, Dr. Oz, NY Med producers, NYP employees in the series; Handled crises; Constructed promotional media tweets•Prepare, organize and secure advance media placements for Hospital Reports such as U.S News and World Report Best Hospitals, U.S News and World Report Best Children’s Hospitals, and New York Magazine Best Doctors•Oversee publicity outreach for Pediatrics and Behavior Health Service Lines; Assist with Neurology, Women’s Health, Oncology and others; Meet with Chiefs, Chairs and Administrators to identify goals and objectives for each department and implement media plan to achieve messaging priorities; Assist in the development of strategies to promote the reputation and mission of institution across the board •Coordinate and strategize audience-targeted content with NYP Social Media team for implementation; Oversight of Weill Cornell Medical College Facebook and twitter strategy, 2012–2013•Proactively pitch and secure stories to local, national and international media; Respond to media inquiries and facilitate interviews between physicians and media; Write press releases, media alerts, tips releases, talking points •Brainstorm, advise, and execute crisis communications strategies•Coordinate press conferences, science press breakfasts/luncheons, medical meetings and Development special projects •Media train and prep physicians prior to interviews; offer advice and suggestions for future media opportunities post-interviews •Maintain relationships and appropriate follow-up with health and medical reporters and producers; Escort and accompany TV film crews, photographers and other media to and from interviews and photo sessions •Attend national Communications, Public Relations and Crises conferences with Ragan Communications, PRSA and CDC

• Provided administrative support to two senior vice presidents, wrote, edited, proofread press releases, media advisories and calendar listings, organized press kits and press material for special events and press conferences • Assisted in coordinating media for clients including:Rockefeller CenterWorld Trade Center/Silverstein PropertiesTishman SpeyerUnited Nations FoundationThe Durst Organization/Bank of AmericaNew York Presbyterian/Weill Cornell Medical CenterA&E Networks American Red Cross of Greater New YorkAssociation For a Better New York (ABNY)Fund for Public Schools Madison Avenue BIDNew York Building Congress New York ObserverPartnership For New York City• Event Experience includes:76th and 77th Annual Rockefeller Center Christmas Tree Lighting Tribeca Film FestivalTop of the Rock Observation DeckMadame Tussaud’s Wax MuseumTime 100World Trade Center Redevelopment PressersOne Bryant Park Bank of America Tower Grand OpeningNew York Presbyterian and Iris Cantor Men’s Health Center AnnouncementNelson Mandela Day New York Television FestivalNew York PhilharmonicShop For Public SchoolsNew York City TriathlonABNY Breakfast ForumsNew York Building Congress Forums Intrepid Sea-Air-Space MuseumAutism Speaks

• Constructed and distributed press releases, media advisories to relevant media• Controlled all facets of advertising for SA Entertainment Department• Directed, assigned and approved all graphics pertaining to the Student Association• Developed and budgeted event marketing and advertising campaign • Regulated and organized all press obligations prior to and day of event

• Worked with web designer for website digital and content reconstruction• Assisted in the solicitation and acquisition of local clients• Administrative Support to President of Company

• Advertisement/Online marketing/promotions for mtvU.• Coordinated events to increase mtvU awareness on campus.

• Reported and composed stories for UB ONAIR.• Conducted Interviews via email, phone, and in person.

• Distributed bi-weekly Student Magazine• Designed advertisements such as posters and fliers• Planned events to better promote the Student Association• Promoted and participated in any and every activity sponsored by the Student Association