Strategic-minded leader in the semiconductor industry with a track record of success in pioneering new market segmentation and SAM (Serviceable Addressable Market) modeling for Company products which led to new Business Unit (BU) infrastructure and dedicated portfolio by segment. Developed a comprehensive playbook for field marketing, catering to the needs of customers and Original Equipment Manufacturers (OEMs). Proficient in crafting long-term marketing plans, fostering strategic alliances, A persuasive communicator with a customer-centric approach and a steadfast commitment to achieving organizational objectives.Key Achievements:• conducted highly detailed market research and modeling, enabling the identification of strategic directions for the company amidst a highly fragmented market landscape.• Provided comprehensive training on segment proficiency to the BU and field marketing teams worldwide, ensuring a cohesive approach across diverse regions and markets.• Developed tailored marketing narratives for each segment, enhancing business opportunities across various regions, technologies, and product lines

Director of sales Accounts Executive Israel, India and middle east and Sensors Global project manager Business Unit.• Managed the Israeli corporate customers with ARR of $20M• Built a strategic plan to increase the Israel market to $30M in 2 years.• Successfully built and maintained professional network of relationships, as a result, increased business opportunities• Led 5th Generation Fingerprint Sensor development for future technologies

• • Managing Tower’s corporate customer VLSI design services• Multisite management of PDK tools and IP’s Libraries. (Israel, USA, Japan). Including development strategy and Roadmap to attract broad customers base. Succeeded in reducing royalty payments to external IP vendors by 20% YOY • PNL Budget Control, EDA/SW contractual agreement and outsourcing services.• Implementation of Project Management Infrastructure of Tower Corporate Design center, enabling on-time deliverables and Resource’s efficiency through the Design center different discipline of over 15 supported projects.• Design and implement customer support portal and KPI measures

Reporting to VP of R&D. Led more than 6 high value multidiscipline and multisite projects of technology transfers and Sensors new technology. Establishing on time production delivery to meet company forecast.• Responsible for transfer from High volume IDM suppliers to production mode in-house.o Project planning and tracking creating key milestones and performance indicators.o Financial management including budgeting, forecasting, and obtaining funds from Top management.o Project Matrix management and integration of all stakeholders.• Managing Development projects in different technologies (CMOS image sensor & discrete)

Photolithography High end technology Area Manager, which is the heart of Semiconductor process. Responsible for over 30 process developments including New tools, Process simulations evaluation, materials selection, process development and Metrology.• Managing up to 15 Lithography engineers process, and focal manager for Image sensor CFA (color filter arrays) development project in a matrix organization.• Implement 0.13SL Tools and Technology from Motorola to FAB 2 production.• Develop new processes for R&D new Platforms.• Responsible of RGB high end lithography technology (including Materials and tool selection and process development)

• • Strong technology knowledge trained at IMEC institute, Chemical’s suppliers exposure tools manufacturing, metrology tool manufacture and Integration.• Trained by Toshiba (in Oita Japan Plant) for CMOS2 technology transfer and executed implementation of Photolithography infrastructure for Fab 2, Tower’s new Fab including procedures, tools and Chemical selection, installation and productization.• 0.18um CMOS lithography setup FAB2.