Talitha Baker, Mba, Cfre Email & Phone Number

Phoenix, Az, Us

Albuquerque, New Mexico, Us

Tempe, Az, Us

I teach marketing at MCC's Rio Salado College campus. I also serve as adjunct faculty at Arizona Western College, where I teach business.

Satellite Beach, Florida, Us

I work as a freelance writer for organizations like MGM, Pixel Parlor, Reconciled, VOW For Girls, Rocket Media, Plenty Co, Darling Magazine, and various small business websites.

Laguna Hills, California, Us

International Sanctuary is a nonprofit focused on economic empowerment for women escaping from human trafficking in four countries. Survivors make PURPOSE Jewelry, which is sold as a funding source for holistic healing programs.- Oversee all revenue-driving efforts for both the social enterprise & the nonprofit.- Worked with agencies to launch top-of-funnel & bottom-of-funnel acquisition efforts for PURPOSE Jewelry via paid ads (Meta, Google + Bing) & drip email marketing - In 2022, this resulted in 20% more sales, 30% more total orders, & a 29% increase in total site traffic compared to 2021. - Established regular monitoring & reporting.- Personally, co-created all email marketing, social media, & direct mail marketing for International Sanctuary’s nonprofit segment.- Supervise PURPOSE Jewelry team & five freelance contractors.- Planned and executed high-end gala in Newport Beach, CA, raising over $160,000 for International Sanctuary.- Oversaw creation of a two-year annual report to share with donors.- Executive team member, involved at the highest levels with decisions and strategy.

Salt Lake City, Ut, Us

Primary focus on supporting peer-to-peer fundraising programs: Extra Life and Dance Marathon (both are in the national top 30 Peer-to-Peer fundraising list). Additional support for peer-to-peer fundraising of runDisney Princess Half Marathon, Play Yellow (golf fundraising) and supporting RE/MAX real estate agents in their fundraising.Also work to support the brands who donate to us with various Corporate Social Responsibility efforts; better connecting these brand with our donor/fundraising community.

Salt Lake City, Ut, Us

Extra Life is a gaming fundraiser that supports Children’s Miracle Network Hospitals. It’s the biggest and most established charity gaming initiative in the space, currently with a lifetime fundraising total just shy of $100MM.• Support of fundraising efforts, campaign annually raising $15MM+• Draft newsletters, blogs, social media copy, web copy, etc• Scripting for Twitch livestreams• Attend gaming industry events to help recruit more individual fundraisers• Tell the story of our brand partners and their generous support of Extra Life.

Dallas, Tx, Us

The legacy company is Fullscreen, which during my time there was acquired by AT&T Time Warner. I was Fullscreen’s first full-time hire for Corporate Social Responsibility, working in-tandem with the Comms team, establishing the department from inception.Specific duties include:• Create a holistic peer-to-peer Giving Tuesday 2018 campaign: Oversee custom web build of www.fullscreen.gives & all media/visual assets affiliated with the campaign. Empowered major YouTubers to raise $15,000+ for charity• Coordinate diverse monthly staff volunteer opportunities & various in-kind donation drives • Partnered locally with LA Works, Young Storytellers & Baby2Baby• Create Fullscreen’s first employee donation matching program• Garner positive sentiment for Fullscreen at conferences & other marketing outlets• Spearhead annual “We Gather” programing, a Diversity & Inclusion effort empowering our female workforce• Consult & ideate for our clients’ Corporate Social Responsibility initiatives, notably AT&T’s Bright Fight campaign

Dallas, Tx, Us

Supporting Social Agency operations, I provided data insights to help leaders make strategic business decisions. I also managed an entry-level rotational program for bringing up new talent.Specific duties include:• Implement Mavenlink project management tool from conception company-wide • Generate business insights reports, including internal Year-in-Review • Project Manager for social media campaigns, notably for Disney’s Mickey Mouse throughout 2016• Hire, train & lead entry-level client service account coordinators

Los Angeles, Ca, Us

• Coordinated over 300 grassroots marketing events (Reached over 1MM eyeballs & generated $500K in sales)• Develop holistic marketing campaigns from conception to implementation (ex. Academy of Country Music Awards campaign)• Developed & implemented Salesforce CRM to various departments• Work with creative team to develop campaign graphics, video & social media content• Manage a team of 15 brand representatives• Create inventory management system• Managing/Booking founder’s speaking calendar• Open wholesale relationships for Sales Team• Collaborate with PR firm to get media coverage for the brand• Manage vendor relationships, ensuring very affordable fees

Washington, Dc, Us

Organizing Events• Oversee a team who schedules 3,000 annual North American events at schools & places of worship• In total, this team has coordinated over 14,000 events connecting with over 5 million students• Cold call & sales techniques to schedule events• Each event averages 300 audience members and $1,000 in fundraising efforts• Serves as Invisible Children's most accomplished department to generate funds to support programs in Africa, raising approx $3MM annuallyTraining Lead• This teams were composed of college-aged interns, up to 200 a year• Trained on Salesforce & sales techniques• For many of these interns, this was their first job, but a successful platform for their future careersSalesforce & Marketing• Populate Salesforce reports & dashboards• Coordinate targeted mass emails & social media marketing campaigns seeking new supportKony 2012 • Kony 2012, produced by Invisible Children, is the most viral video of all time• Researchers from Social Flow found that the seed sources of the viral explosion came more from tweets at IC's tour events then from celebrity endorsements • Without a solid base of millions of student supporters my team built over the years, it is very unlikely that Kony 2012 would have succeeded as it didPublic Speaking• I spoke publicly to our workforce of 100+ daily• Periodically join reps at their events & speak to hundreds of students each time. Additional speaking engagements at conferences & symposiums

Washington, Dc, Us

Washington, Dc, Us

SoCal Club Chapters• Encouraged students to fundraise & organize awareness events to their communities• From Sept 07-Feb 08, SoCal chapters raised over $200,000 to support school construction projects in UgandaSpeaking Engagements & Admin Support• Traveled throughout the SoCal region speaking on behalf of Invisible Children to over 10,000 audience members• While in the office & not fundraising, focused on scheduling additional speaking events for other representatives to attend

Mba, Business

Certificate, Diversity, Equity & Inclusion In The Workplace

Ba, Psychology