Terri Allegretto Email & Phone Number

San Francisco, Ca, Us

Los Angeles, Ca, Us

Develop and execute the product marketing strategy for multiple Media Platform products including Delivery & ComputePartner with product management, engineering, sales and channel marketing to ensure the proper market positioning and messagingDevelopment of GTM Plans for Compute & Delivery product linesIncorporate information on trends, market drivers and customer requirements for delivery and compute services to develop programs that drive momentum and adoption Define the target market and the persona of key decision makers and influencers Build industry-specific, solution level messaging and positioning that effectively communicates the value In collaboration with Marketing Services teams, develop customer-facing materials; including campaign content, presentations, technical white papers and videos that arm sales with the content and tools needed to close dealsLead vertical industry-oriented thought leadership activities; including social media, webinars, podcasts, videos, contributed articles and other press or Analyst activity

Phoenix, Az, Us

Develop and execute the product marketing strategy for multiple Media Platform products including Delivery & ComputePartner with product management, engineering, sales and channel marketing to ensure the proper market positioning and messagingDevelopment of GTM Plans for Compute & Delivery product linesIncorporate information on trends, market drivers and customer requirements for delivery and compute services to develop programs that drive momentum and adoption Define the target market and the persona of key decision makers and influencers Build industry-specific, solution level messaging and positioning that effectively communicates the value In collaboration with Marketing Services teams, develop customer-facing materials; including campaign content, presentations, technical white papers and videos that arm sales with the content and tools needed to close dealsLead vertical industry-oriented thought leadership activities; including social media, webinars, podcasts, videos, contributed articles and other press or Analyst activity

Burbank, California, Us

Product and Demand Marketing for Zest's Automated Machine Learning (ZAML) solution.• Led the development, implementation, and management of GTM strategies, tactics, and materials to increase sales and market share.• Collaborated with product management and engineering teams to focus on key functionality and benefits in product positioning and messaging.• Responsible for developing and distributing relevant and compelling content. Delivered user guides, sales Q&A and established a blog.• Directed and created the channel marketing strategy to generate leads. • Monitored the performance of marketing activities with Google Analytics and CRM tools• Conducted market and competitive analysis to identify insights and to refine core marketing messages• Led the sales enablement process providing collateral to help the sales team achieve revenue goals.

Beaverton, Or, Us

Developed and implemented worldwide go-to-market strategy for video network monitoring product line and file validation solutions. Worked in cross-functional teams to support new product introductions. Managed all nomenclature, pricing, forecasting, positioning, promotion, and sales enablement to drive demand.• Managed all customer support contracts which represented 40% of annual revenues. Developed and maintained database to track renewals, enabled features, and entitlements.• Achieved 300% increase in sales qualified leads by collaborating closely with marketing communications team and digital marketing agency to run effective campaigns and by generating additional content for the engagement stream.• Identified target market where sales had been low. Developed a sales program that offered a cost-effective, packaged solution to facilitate sales. Generated promotional materials and trained the sales team. Contributed towards business unit achieving 29% YoY growth in 2015.• Tracked budget and forecasted annual spend including the media plan, PR, events, awards and other marketing initiatives. Continuously maximized impact with smaller budget YoY. Quickly adapted to strategy changes. Increased marketing qualified leads by 184% in 2016. • Worked on cross-functional team that established a tiered support offering for the customer base. Standard work and processes were established to help decrease over $1M gap in contract renewals.

Us

Supported global sales team and business partners with customer quotes, sales collateral, quarterly newsletters, presentations and web conferences to generate revenue. Responsible for all marketing communications to increase brand awareness. Developed and managed marketing budget, company website, product manuals and user guides. Facilitated and organized trade show events worldwide. Managed product inventory, forecasting, pricing and customer databases.• Balanced multiple roles supporting sales and marketing efforts and contributed in achieving yearly revenue targets. Realized 400% growth in 2007.• Increased brand awareness and grew contact database by 100% over a 2-year period through successful implementation of annual marketing plan.• Facilitated transition to Tektronix. Participated in multiple tiger teams to streamline and improve various processes. Received company “Inspire” award for my efforts in transforming nomenclature structure to simplify the ordering process for customers worldwide.

Chicago, Illinois, Us

Bid, quoted, and negotiated broadband services contracts with international sales team to drive revenues. • Implemented an automated contract tool to streamline manual processes such as report generation and service revenue calculation.• Developed and delivered margin analysis and revenue forecasts.• Standardized processes and contracts to meet requirements and financial targets.

Chicago, Illinois, Us

Conducted market assessment and determined needs for video products. Oversaw product development and maintenance with operations and engineering teams. Supported equipment application and design, including drawings and bills of materials to support VOD and other digital launches. Delivered client presentations and produced marketing collateral.• Consistently exceeded revenue and margin targets with revenues of up to $20 million per year.• Reduced legacy product inventory 70% from $10 million to $3 million with alternate sales channels.• Drove development and management for digital headend product line with multiple customer configurations.

Chicago, Illinois, Us

Developed forecasts and client proposals/presentations while managing pricing database and digital headend product line. Prepared marketing collateral and supported cross-functional teams including sales, client service, engineering, manufacturing, and program management.• Devised database to assist in the management of forecasts, purchase orders, and client requests. Successfully facilitated more than 1,500 product shipments.

Chicago, Illinois, Us

Installed, upgraded, and maintained product lines onsite and remote, and provided technical support to clients. Trained chief technicians and staff in cable headend equipment.

Led operations technician team in operation and maintenance of multimedia products and services. Created tools to support client base maintenance. Trained all technicians in troubleshooting and problem resolution.

Mba, Marketing

Bs, Telecommunications

Graduate Certificate, Data Analytics