Tamal Sarkar Email and Phone Number

Summary Handling the Merchandising Operation function for EMEA. Supporting the organization on improving the online User experience and improving online( e-commerce) salesResponsibilities • Responsible for supporting the merchandising activities in the given specific region in EMEA as well as merch ownership or campaign planning/execution.• Supporting various line of businesses in tablets, gaming, notebooks, desktops and servers.• Key activities include supporting the key functions of merchandising including pricing, product and promotional strategy using Dell tools such as DMA, El-dorado, Catalyst and Gii• Maintain and Support Marcom Optimization plan – i.e. SE, Marcom landing pages, Co-Marketing activities.• Drive 100% accuracy & operational efficiency and implement merchandising initiatives for online growth• Improve processes & SLA’s to maximize performance & business flexibility• Develop specific discount campaigns to targeted vehicles• Support marcom & merchandising plan with dedicated bundling Key areas of focus for role include:a) Weekly and monthly transitions: Deals, CTO, site banners, New Bundle creationb) Demand/Supply – manage supply transitionsc) Coordinate product launch/cycle refresh effortsd) Drive and develop coupon strategy & execute Merchandising plan

• Brand development, web site traffic growth and advertising revenue• Performs statistical analysis to support business needs.• Strategic Consulting, including business plan, product marketing & sales strategy development• Coordinate with different teams and full-fill the end requirements of client• Recruit, manage small team and guide them to work for self and organisational growth• Build new analytical products & contribute in product development• Design CRM programs & building customer centric strategy

This is a high visibility role that quickly gives me access to all the teams within the organization. I’m privy to all dimensions of the business and will get to work on game-changing projects in the industry. My responsibilities are:• Identify and research information on companies creating innovative products and service across the Hi-tech sectors in India• Maintain and update the internal database of these companies• Maintain internal campaign trackers• Independently executing tasks that impact the company’s customer acquisition campaigns• Conduct primary and secondary research to find out relevant information• Monitor and track upcoming technology trends where companies are innovating and creating products• Liaison with marketing function to create and recommend campaigns

• Performing entire staffing function from lead generation to offer negotiation for numerous technical requisitions. • Performing Client visits to the company and coordinating with various departments to organize it. • Mapping existing accounts & preparation of trackers for proposals and accounts• Maintain good working relationships with Clients and Vendors. • Excellent networking skills to look for opportunities for promotion of the company• Registration of the company at various conferences and to discuss and set up meetings with various key decision makers of various companies • Preparation of various promotional materials like banners, ad, flyers, press releases, etc.• Training and motivating other colleagues as well as learning from them.• Handling invoices billed to Business Development and coordinating with finance• Up to date maintenance of CRM (salesforce.com)

To Understand the shopper behaviour about Health Food Drinks(HFDs) in Modern Trade in India.