Program Management:Standardised processes for efficient functioning of 15+ cohorts and 300+ learners. Reduced dropout rate from 50% to 1% within 3 monthsProgram Launch:Launched SOAL’s flagship bootcamp - Product Design in under 4 months working with senior leadership, subject matter expert, marketing team and the tech teamStakeholder Management:Managed 10+ external instructors, 300+ learners and in-house instructors for smooth functioning of day-to-day activitiesLeadership:Led a team of learning designers and operations executives

Designed and developed Success Skills curriculum for learners of our bootcamps. A module that was aimed at developing their softer skills like active listening, conflict management, and other life skills along with their domain-specific skills.

Marketing Campaign Management- An award-winning integrated marketing campaign called Homes That Don’t Discriminate that went on to win a Gold at Abby and an Effie in 2017- A one-of-a-kind referral campaign featuring a song by Baba Sehgal that increased referrals by 32%- A user-survey campaign called Ease of Settling In Survey created after surveying 3000 respondents across major cities- Video content creation in partnership with standup comics Rahul Subramanian, Biswa Kalyan Rath and Zakir Khan User Communication:- Optimized transactional emails across user lifecycle - Created content for Nestaway rebranding

Marketing Copy:High-converting copy for all landing pages and marketing assets leading to 15% increase in CTRProduct Copy:Increased usability of FAQs page by redesigning the content

Editorial Content Management:- Led a team of 5+ writers for redbull.in- Created data-driven quarterly content strategy for the websiteSocial Media Campaign:- Successfully launched Faaso’s first Bangalore outlet using Twitter at zero cost leveraging the brand’s followers on the platform- Launched Red Bull India’s first Tour Bus gig on social media platforms - Twitter and IG

- Promoted CIBIL’s credit score importance with a creative campaign- Managed Kotak Mahindra’s Facebook account- Was the writer behind Tata Sky’s Activ’s statuses on Facebook

Game Conceptualisation:- Created over 500+ casual games for www.games2win.com, www.gangofgamers.com and www.chimpoo.comData Analysis:- Perfected understanding of the US/UK gaming market by diving into user data and created more gaming IPs

Wrote cover stories, stories for fashion, music and humor segments.