Tamara Barilo Email & Phone Number

United States

- Ideating & executing product designs for a variety of collectible coins & bullion products, aligning with audience & maintaining high quality- Capturing high-resolution photos of new products, applying editing techniques to drive customer interest & provide dealers w/ high-quality product assets- Developing innovative & visually engaging packaging designs for certain annual product series, ensuring consistency w/ brand identity- Creating attention-grabbing email banners to promote new or existing products in weekly newsletters, effectively driving customer engagement & sales

- Improved UI/UX experience by redesigning websites & doing UX research to solve interface problems to better experience▪ researched and created informative pages on HIVlife, focusing on topics like the 2024 elections to educate users and highlight their relevance to the business- Led Website Group to improve productivity & project execution by collaborating on tasks & delivering meaningful solutions- Designed infographics for websites- Enhanced typographic work & layout design in the “Housing Crisis” document- Created graphics (& motion) to advance “Empowering Voices”- Worked with new clients to create branding packages:▪ Color palettes & typography selections▪ Website design & UX Research▪ Logo inspiration & social media branding guidelines▪ Marketing materials like posters

Newport Beach, California, United States

- created engaging motion graphic videos to showcase specific acquisitions & their improvements- collected ESG reports & compared/contrasted their data to pre-acquisition, underlining sustainability - built new iconography for the marketing department- optimized sitemaps for improved clarity & user navigation in internal servers & on the website- aided in OPED (3 day event) by photographing the event’s character (+ editing the photographs), creating a poster for the evening event, made sure details like food & tangible items were set so that the event went by smoothly- handled & balanced out side projects from other departments with main ongoing projects- researched binding & printing options for postcards, part of FUND II & FUND III- crafted engaging branded posters for tenant events at the acquisitions- contributed to the visual presentation of acquisitions by working with maptive for real estate visualization- organized & cleaned the building files in internal servers, increasing accessibility & efficiency

- Performed thorough UX research & analysis to understand clients' industries, target audiences, & competitors, delivering customized design solutions that are up-to-date- Applied UX/UI best practices to develop user oriented interfaces for web & mobile applications, boosting user engagement- Created high quality, visually appealing wireframes & designs w/ meticulous attention to detail & industry standards- Maintained excellent communication w/ clients, meeting their needs & goals throughout the project

Dallas, Texas, United States

- Revamped Brand Identity: Led successful user research (UX) project to develop a cohesive brand strategy, resulting in a 9% increase in brand recognition.- Boosted Social Media Engagement: Created visually stunning TikTok content, featuring innovative motion graphics & engaging storytelling, driving a 22% increase in views.- Optimized Website User Experience (UX): Designed intuitive & visually appealing website layouts, incorporating user-centered design principles, leading to a 12% improvement in website conversion rates. This included researching content specifically tailored to both new & existing users.- Expanded Digital Marketing Reach: Developed a comprehensive digital marketing campaign, including eye-catching Instagram graphics & targeted advertising, resulting in a 14% increase in website traffic.

Stanton, California, United States

- Enhanced rebranding by conducting UX Research:▪ gathered & compared marketing analytics▪ conducted & presented usability & market research▪ assisted in shaping the brand's identity through analysis of successful marketing & branding designs or language▪ analyzed social media accounts & posts▪ built sitemaps, user flows, personas, & empathy maps▪ ideated & presented logo ideas

- Key Holder- FOH (server, cashier)- Delivered exceptional customer service, creating a fun & welcoming environment for guest- Upheld store cleanliness & product presentation - Managed cash transactions accurately & efficiently, ensuring smooth operation- Opened & closed the store independently, adhering to all safety & security protocols- Maintained a clean & well-stocked yogurt bar, minimizing product waste

- Designed logo for TitanTalks (sub org. of TED) to visualize the community & build stronger brand awareness- Communicated & presented ideas to team concerning the UI of website to solve UI/UX problems & address lower participation rates- Conducted in-depth UX research to produce higher quality marketing posts on social media platforms that strengthened the brand identity & increased it’s presence

Austin, Texas, United States

- Developed impactful marketing and branding graphics for platforms such as Twitter and Instagram, understanding the brand and moving it forward- Conducted comprehensive research on hashtag trends, enhancing social media content discoverability and engagement- Crafted visually appealing story highlights, encompassing both story icons and content, to elevate the brand's narratives on platforms like Instagram- Contributed to the logo design project, applying creativity and attention to detail to produce visually compelling brand representations

California, United States

- Created diverse logo options tailored to clients' brand goals, showcasing a deep understanding of their industry, target audience, and competitors- Produced visually captivating Instagram graphics, harmonizing with clients' brand identities and elevating engagement through well-crafted design strategies- Designed story highlights and profile icons, enriching clients' Instagram narratives and contributing to a unified brand story- Developed customized hashtag packages through meticulous research, identifying relevant trends for improved content visibility, audience interaction, and growth- Acquired skills in building meaningful client connections, emphasizing effective communication to grasp their needs and goals throughout the design process.- Cultivated proficiency in essential research, recognizing its value in delivering tailored design solutions. This involved understanding clients' industries, target audiences, and competitors to ensure designs remained current and aligned with market trends

Newport Beach, California, United States

- FOH (jobs included: cashier, sandwich maker, server, greeter)- Provided exceptional customer service to ensure a positive and memorable dining experience for guests- Effectively resolved customer inquiries and concerns, fostering positive guest relationships- Collaborated effectively with a fast-paced team to deliver efficient and friendly service- Maintained a clean and inviting dining environment, ensuring a positive first impression- Successfully implemented a new greeting system that improved customer wait times

Buena Park, California, United States

- Developed engaging graphics for various purposes and events ▪ designed impactful awareness posters ▪ created informative graphics (info visualization/viz)

Irvine, California, United States

- Successfully completed a graphic design mentorship program, gaining valuable insights and enhancing skills under the guidance of experienced designer and owner of the company

Charlotte, North Carolina, United States

- Edited and produced engaging videos and motions, showcasing a proficiency in video content creation and editing- Designed impactful cards, including pledge cards, with a keen focus on visual appeal and effective communication

Bachelor Of Fine Arts - Bfa, Graphic Design, 3.88 Gpa

Activities and Societies: - Dean's List (3.88 GPA) - Teaching Assistant (TA) for GD3 (motion graphics)

Certificate, Ux Design

The Google UX Design Certificate (Coursera, 6-month program) emphasizes on research, prototyping, testing, UX design principles, essential.

3 Week (June 06-June 24) Summer Intensive - Graphic Design And Illustration

Graphic Design Specialization/Certification.

Bachelor Of Fine Arts - Bfa, Graphic Design With Marketing Minor

Activities and Societies: BFA Graphic Design Minor Marketing

Portfolio Development

Introduction To Graphic Design & Typography

High School Diploma