Tamara Jacobs Email & Phone Number

Seattle, Wa

Seattle, Wa

Provide strategic guidance, reporting and analysis in the email marketing space for customers spanning travel, publishing, eCommerce and healthcare industries, such as Fox News, Skullcandy, Jobson Healthcare Information and RAND Corporation. Grow customer loyalty, engage and inspire clients and develop business insights via onsite visits and frequent communication. Facilitate project implementations for clients using SaaS and dedicated solutions. Serve as a trusted advisor and share email best practices while leading system integrations, hardware upgrades and contract negotiations. Develop client key performance indicators (KPI) to measure success, refine strategy and identify new approaches to expand revenue and maximize ROI. Work with cross-functional teams to address aging customer technology infrastructure, audit client volume and review hardware configuration; match client goals and requirements to larger, updated solution to successfully renew annual contracts.• Drive 95 – 100% client retention results annually, securing up to $620,000 in annual revenue and garnering up to 48% in additional revenue via upselling• Recognized by company’s president as a trusted thought leader and decision-making consultant when selected to manage a key client’s expectations, communications and projects• Invited to partner with a top client as a full-service agency at a national conference; built a “Best Practices in Email” session featuring creative, strategy and campaign production service team participation, showcasing company value and generating a new revenue stream• Identified a metric discrepancy and collaborated across IT, technical account management and development teams to resolve an issue that was affecting all clients• Resolved concerns around response rates for high-demand clients by monitoring performance and working with technical support and IT directors to create a dedicated support queue

Redmond, Wa

Managed 41 accounts representing 58 brands in 3,294 retail locations for a music and digital media company resulting in, $2.34 million in recurring annual revenue and $2.85 million in total book value. Created methods for clients, such as Nordstrom, Converse, Urban Outfitters and Anthropologie to enhance customer experiences and engagement. Led collaborations with creative, development, IT, innovation and operations teams; developed scopes of work, proposals and deliverables for each project. Managed territory’s accounts receivable and supported AR team’s collections efforts.• Executed innovative strategies and managed multiple platforms and engineered systems to ensure 100% client retention and satisfaction• Landed $1 million annual contract with Urban Outfitters; noted by client for listening to needs and presenting a customized solution• Identified and targeted opportunities within accounts for software and product development, resulting in first mobile product launch• Led efforts to develop and launch ‘Now Playing’, a branded digital experience where customers can identify in-store music on mobile devices and purchase and share songs; successful campaign led to interest in additional partnerships and interactive products• Earned multiple Achievements in Excellence awards, including Most New Revenue Added 2011 and Most New Agreements Executed 2012• Secured and renewed numerous multi-year contracts upgrading accounts to include music supervision, managed media services, app development, custom video and motion graphics content, boosting revenue exponentially

Greater Seattle Area

Managed sales and marketing of home décor product lines for 32 vendors in 300 retail accounts throughout Pacific Northwest. Built reputation for problem solving, customer service, dedication and outstanding ability to exceed goals. • Increased annual territory sales by 33% via solution selling and effective communication. • Exceeded six month sales goal by 162% within three months assisting a 34% division sales increase for largest vendor

Seattle, Wa

Supported Key Account Manager with daily operations of territory while managing sales and customer base of Seattle market as associate Territory Manager. • Developed business tracking system to streamline order management• Collaborated with Key Account Manager and vendors to sell new product lines resulting in a 338% sales increase in #1 account Costco Home

Seattle, Wa

Assisted with showroom preparation for semi-annual gift shows at Seattle Gift Center. • Promoted and sold product lines to showroom customers for multiple vendors• Created merchandising strategies to showcase each product line and maximize visibility

Bellevue, Wa

Turned around troubled $10 million dollar territory, securing high participation in merchandising and co-marketing programs amongst 140 diverse retail accounts. Developed strong marketing and verbal presentation skills, providing sales, training and trade presentations to customers, peers and management. • #1 Sales Manager, outperforming 30 reps in a 2-state Northwest region• Selected for two Commitment to Excellence Awards for superior performance• Spearheaded five-state marketing plan and training program, yielding a first-place result for former last-place region• Saved $1.8 million for distributor Costco by streamlining promotion ordering and delivery processes

Seattle, Wa

Planned and executed innovative publicity events for clients such as New Line Cinema. Researched the college market and ran events at the University of Washington.

Redmond, Wa

Facilitated execution of nationwide communication distributions. Coordinated employee involvement in community relations projects. Managed Summer Nights at the Pier kiosks and booths. Organized Richard Karn Star Days charity event benefiting Fred Hutchinson Cancer Research Center.