Tamara Jensen Email & Phone Number

Greater Chicago Area

Work with clients to identify marketing challenges/pain points and opportunities to improve; develop strategic solutions; and oversee implementation to deliver measurable results through the following service offerings:• Consulting CMO• Consulting CMO Plus (Marketing Agency)• Interim CMO• Marketing Assessment• Market Research & Analysis• Strategic Planning & Implementation• Pursuit Facilitation• Special ProjectsFocused on Key Industries:• Architecture • Engineering • Construction • Real Estate • Development • Professional Services • Not-for-Profit

Chicago, Illinois

• Directed all marketing activities of the firm, including overseeing a comprehensive team of marketing and graphic design specialists.• Collaborated with property management and leasing brokerage teams in the development of marketing strategies for all buildings within MBRE’s portfolio to enhance building positioning and capitalize on branding opportunities.• Provided strategic direction for new business opportunities, proposals, and pitches • Developed and executed MBRE's firmwide marketing plan and budget, including timelines, objectives, marketing tactics, costs, resources, media buys, etc. • Drove brand initiatives including brand repositioning, messaging, and standards for implementation and expression on the firm’s website, in social media, and in marketing collateral. • Led PR strategy and associated content development (articles, press releases, white papers, speaking engagements).• Wrote and/or edited content for proposals, brochures, award submittals, digital campaigns, website, video scripts, infographics, etc.• Managed internal/corporate communications initiatives, including development of corporate newsletters and communiques.

Greater Chicago Area

Directed all marketing, communications, public relations, and branding initiatives for a 200-person design-build firm. Managed a team of six marketing professionals in day-to-day and corporate marketing functions. Collaborated with leaders across the firm to ensure alignment with strategic business direction. Launched new, branded company website. Served on firm’s Executive/Management Team.

Chicago, Illinois

Developed and implemented strategic direction for all marketing, business development and public relations activities to support the growth and success of a 230-person office. Provided oversight and leadership for the local marketing department, including specialists in communications, public relations, graphics and desktop publishing. Authored and/or edited content for proposals, digital presentations, social media, articles, white papers, e-books, info-graphics, case studies, press releases and imagery. Employed a holistic approach to marketing and sales cohesiveness and communication within the company. Developed customized, targeted marketing programs to drive awareness and interest in the company’s services and support lead generation. Worked in collaboration with firm and office leadership, regional and global stakeholders to capitalize on partnerships and industry relations, while promoting brand consistency. Set and monitored annual strategic marketing plans and budgets by business line.

Chicago, Illinois

Managed all marketing and P/R activities in support of commercial, hospitality, residential, retail, higher education, aviation, corporate interiors and international focus groups, among others. Served as a liaison between business development and practice leadership while managing the efforts of both internal and external resources. Held ultimate responsibility for the development of top quality, on-time and effective proposals and other marketing collateral. Developed and monitored strategies, goals and budgets by market sector. Managed all P/R activities and brand initiatives. Served as Chair of HOK Chicago’s “Diversity Task Force.” Served as an HOK Marketing Board Member.

Chicago, Illinois

Managed all marketing and P/R activities for the healthcare, corporate interiors, retail and hospitality markets within the Chicago office. Developed strategies, authored, edited and finalized proposal content and other marketing collateral. Managed marketing and graphics staff. Coordinated promotional mailings, campaigns, events and public relations activities.

Los Angeles, California

Managed marketing and business development activities with responsibility for lead tracking and creating winning responses to RFQs and RFPs. Coordinated and attended trade shows, conferences and seminars. Managed marketing and graphics coordinators. Created internal processes strengthening ability to share information and proposal content between offices.

Santa Monica, California

Initial position of Administrator for a 20-person interior design practice quickly evolved into a Marketing-focused position. Within two years, was promoted to Marketing Manager and Associate. In this role, managed a staff of four in the development of proposals/qualifications materials for providing design services to numerous market sectors, including corporate, healthcare, justice, higher education, aviation and government, among others.