- Managed a community of 72K+ followers with consistent content production- Championed strategic initiatives to increase engagement and other key social metrics by ~70% on Instagram and Facebook- Liaised with executive leadership, creative agencies, and marketing team to create and launch monthly campaigns and a company-wide rebranding initiative- Oversaw the editorial calendar, strategically timing posts to be supportive of key product launches, campaigns, and cultural moments- Pioneered creative development, pitching and curating engaging and educational content across social media platforms to maintain and boost audience engagement- Optimized systems for monitoring competition, focusing on specific category trends to identify opportunities to optimize content and boost lead generation- Built a diverse partner network, sourcing and engaging with a cast of creators to be featured on OVME Instagram while cultivating strong relationships- Presided over end-to-end production of short-form video features in collaboration with creators, cooperating to develop video briefs and scripts- Spearheaded social media performance management, tracking and monitoring KPIs and benchmarks of success to enable data-driven planning and decision-making- Conducted comprehensive consumer and market research in order to identify and refine content, messaging, and engagement strategies for maximum impact