Tamara Shoemaker Email & Phone Number

Part of the Executive Analytics team, leading our efforts for New Hire Onboarding and Domain Support

Lead for Lifecycle Marketing Strategic Analytics, providing insights and opportunities on our 1-1 communications to customers across a many channels and key points in a customer's life. Team successes include establishing test and learn frameworks to measure incrementality, closed loop analyses across key email initiatives, insights as to the optimal volume of emails we send to our customers.

Philadelphia, Pa

Analytical thought leader, solving complex business problems with data, focused on the Digital Center of Excellence and the multi-year digital transformation strategy • Identified opportunities in the onboarding journey to reduce calls through promotion of key self-service features, and reduce churn through promotion of key product features • Analyzed impact of new digital functionality on key metrics to enable decisions on the roll out• Advanced ability to measure/monitor digital first efficacy by partnering with data stewardship and engineering teams on a new metric for Unassisted Task Completion (UTC)

Wilmington, Delaware

Analyst for US Credit Builder (damaged/new credit) and Student credit card new account acquisition strategies. Responsible for end to end strategy review, ad hoc analyses, and strategic initiatives. • Partner with modeling team to evaluate models and assess business impact of degraded performance.• Data Normalization project to account for process changes in historical data used to develop business targets.• Prepare for system conversion including testing outcomes and converting SAS code across the team.

Charlotte, Nc

Develop and manage a team to support data quality, data management, and metrics. Bridges multiple lines of business with different process and technology. Balances BAU data quality/reporting with transformation to support the immediate business needs while driving the long term strategic vision. Expanded responsibility in 2014 to own reporting and doubled the size of my team. Team is responsible for the production of numerous reports supporting business processes and regulatory submissions, as well as the development of new reporting and ad hoc needs. Key accomplishments:• Established a Data Management Forum and built supporting process, tools & procedures in order to drive understanding, transparency, consistency, and efficiency in addressing data quality issues. • Lead analysis and overhaul of operational metrics for WCO – identified issues, implemented changes, established dashboards/scorecards, drove adoption by senior leaders, and developed new metrics. Integrated Credit Operations metrics with end to end process metrics. • Represented Operations in creation of a Business Concepts Model to drive standardization in business element names and definitions across Wholesale Credit. Developed right sized approach to execute on this strategic objective despite funding shortages. • Developed and executed activities/support for a key pipeline of strong talent in our organization.• Managed a team locally and virtually.• ~400 ad hoc credit reporting requests were managed, prioritized, and completed throughout 2014• Requirement gathering and report development for new systems• Reporting support for multiple audits including Flood related MRAs, Loan confirmation with external auditors, and AML issues. Required quick response with minimal information, report development/delivery, navigating the organization to engage key parties and influence the outcome.• Provided role clarity and strategic direction to a team that was lacking this in previous leadership

Charlotte, Nc

Description: Global Treasury Solutions (GTS) Monitoring supports treasury products (overdraft, wires, ACH, etc) for large corporate and commercial clients, globally. Responsible to develop analytics and reporting capabilities to meet business partner needs, monitor the portfolio for key areas of concern/unusual activity, identify ways to improve operational efficiency, improve client offerings, and reduce risk. Primary responsibilities: Develop innovative approaches to gathering data • Design and implement reporting solutions including self-service capabilities • Execute monitoring routines for key clients • Automate reporting and other functions currently being done manually through tools like SAS and VBA • Analyze client behavior to understand the risks and impacts of our policies • Recommend and design business transformation • Manage data requests that come to our team and assign work based on teammates capacity and skills • Manage an associateMajor projects: Final Client Position showing the global overdraft position of key clients at the close of each region (‘Recognizing Excellence in Business Change Initiative’ awarded) • GTMS Business Intelligence Tool for microstrategy reporting on data flowing through a new tool for booking limits and decisioning overdrafts • Improving Straight Through Processing (STP) Rates

Rotational program fostering quantitative talent and imparting leadership skills. Includes two rotations, each one year in length, and semi-annual intensive training sessions.Rotations:1. Risk Rating Scorecard Group - responsible for aiding the development, monitoring and support of scorecards, which estimate an obligor default probability within our commercial/wholesale portfolio. Participated in a few large designs and took the lead quantitative role on multiple small scorecard designs and ad hoc projects. Skills: Multivariate Statistical Modeling, SAS, S-Plus/R, writing documentation and presentations2. Enterprise Risk Analytics, Global Compliance and Operational Risk - responsible for developing analytics around the tools and data of operational risk. Developed a monitoring process for operational losses, linked operational losses with revenue and other assessments of risk, aiding in the development of analytics for the quarterly line of business self assessment of risk.

Liquidity Projections (Treasury): Created daily reports on the global liquidity position of the firm, compiling information from areas across the firm including Finance and Operations. Consulted daily with London, Frankford, and Asian offices. Reported results daily to Treasurer and Treasury senior management. Assisted on the compilation of a database of the allocation of amortizable intangible assets in recent mergers and acquisitions.

Identified, tested and solved problems in calculations and formatting in system reports involving exchange forwards, foreign exchange options, equity positions, and equity options. Tested and input data for equity software system.

Bs, Mathematics (Operations Research), Statistics, Computational Finance, 3.98

Activities and Societies: Math Club, Actuarial Club, All University Orchestra (AUO), Repertoire Orchestra, Sigma Alpha Iota (International.

Master Of Science (Ms), Applied Statistics, 4.0

Summer Institute For Training In Biostatistics (Sibs)

Summer Institute for Training in Biostatistics Fully funded by the National Institutes of Health. Studied statistical methods and analyses.