Head Of Content Marketing
CurrentCreating and implementing lifecycle content marketing strategies that drive growth, engagement, and revenue for Sendible. Some of my responsibilities include on-page and off-page SEO, creating new content strategies, content writing and content promotion.Crafting new lead magnets and email nurture flows to improve the performance of the brand's top-of-funnel (TOF) activities.Working closely with the product marketing team to promote new features and reshape the product… Show more Creating and implementing lifecycle content marketing strategies that drive growth, engagement, and revenue for Sendible. Some of my responsibilities include on-page and off-page SEO, creating new content strategies, content writing and content promotion.Crafting new lead magnets and email nurture flows to improve the performance of the brand's top-of-funnel (TOF) activities.Working closely with the product marketing team to promote new features and reshape the product content strategy to improve its impact on prospect conversion and revenue. Working with the Customer Success team to create a brand advocacy program. Collaborating with the Social Media Manager to improve Sendible's social media presence and establish the brand as a thought leader.Ensuring that all content aligns with Sendible's brand values and tone, is optimized for search engines, and resonates with the target audience. Show less