My journey in marketing began back at university when my marketing professor took me to a conference on creativity and advertising—a turning point that changed everything for me. :) I was instantly captivated by brands, ads, and the magic of storytelling. Soon after, as a student, I started managing Instagram accounts on the side, bringing my eye for aesthetics to create visually engaging content and grow audiences. Since then, I’ve partnered with brands in industries ranging from tourism and hospitality to lifestyle and tech, delivering social media strategy, content creation, and digital consultancy. As my expertise in digital marketing grew, I became captivated by brand-building—bringing together creativity and strategy to shape identities that truly resonate with people.Curiosity keeps me exploring new trends and insights—whether through courses or fresh perspectives—and I love bringing that energy into each project.Always happy to connect on all things brand, digital, and creative! 🖇️