Executive Vice President - Branches, Marketing, Hr
Greater Salt Lake City Area
Participated on executive management team and reported directly to CEO to improve branch (storefront) operations, marketing and human resources and to benefit credit union's 12,800 members. Promoted regularly due to broad skill set and expertise related to strategic planning. Executive Leadership: Executive Strategy | Marketing | Cross-Sales | Community Focus* Developed strategic plans for organization and departments with executive and cross-functional teams.* Implemented innovative and creative solutions to achieve strategic marketing plans to convert customers to more cost effective products, resulting in 75% more new conversions in 2013 and 57% more in 2014.* Presented regularly to executive team and board.Team Leadership: Team Orientation | Coaching | Incentives | Liaison | Unity* Improved team orientation within branches; coached internal account representative team from lack of cohesion to unity.* Revised strategies, operations, processes, and policies so organization’s managers could enjoy greater success.Marketing and Branding: Corporate Branding | Annual Meetings | Web Site | Print Collateral | Promotions | Social Media* Improved consistency and value of corporate branding across organization, from signage, to newsletter, to electronic messaging, to social media and online presence, to planning annual meetings and golf tournaments.* Redesigned web site and collateral, professionalizing corporate image with marketing and graphic design expertise.* Revitalized customer base with improved presence across advertising modalities—billboards, web site, radio, social media and more.Marketing and Sales Growth: Product Development | Referral Strategy | Advertising | Sales Culture* Revamped public-facing marketing and advertising efforts across media, including billboards, signage, web site, and more.* Focused on customer acquisition and market penetration.* Built customer loyalty with rewards focus.