Develop marketing plans to improve revenue, utilization and growth.Create programs and promotions that build engagement.Brand development, website traffic growth, social media marketing.Develop brand strategy and track marketing ROI.Design and produce graphics for marketing materials (print, video, media).Event planning for annual meetings, strategic planning meetings and promotion related events.Budgeting and cost comparisons for marketing related expenses.

Balance daily cash receipts, manage cash room, train on cash room procedures. Assist customers with exchanges, return, payments, gift cards - all things customer service.

Participated on executive management team and reported directly to CEO to improve branch (storefront) operations, marketing and human resources and to benefit credit union's 12,800 members. Promoted regularly due to broad skill set and expertise related to strategic planning. Executive Leadership: Executive Strategy | Marketing | Cross-Sales | Community Focus* Developed strategic plans for organization and departments with executive and cross-functional teams.* Implemented innovative and creative solutions to achieve strategic marketing plans to convert customers to more cost effective products, resulting in 75% more new conversions in 2013 and 57% more in 2014.* Presented regularly to executive team and board.Team Leadership: Team Orientation | Coaching | Incentives | Liaison | Unity* Improved team orientation within branches; coached internal account representative team from lack of cohesion to unity.* Revised strategies, operations, processes, and policies so organization’s managers could enjoy greater success.Marketing and Branding: Corporate Branding | Annual Meetings | Web Site | Print Collateral | Promotions | Social Media* Improved consistency and value of corporate branding across organization, from signage, to newsletter, to electronic messaging, to social media and online presence, to planning annual meetings and golf tournaments.* Redesigned web site and collateral, professionalizing corporate image with marketing and graphic design expertise.* Revitalized customer base with improved presence across advertising modalities—billboards, web site, radio, social media and more.Marketing and Sales Growth: Product Development | Referral Strategy | Advertising | Sales Culture* Revamped public-facing marketing and advertising efforts across media, including billboards, signage, web site, and more.* Focused on customer acquisition and market penetration.* Built customer loyalty with rewards focus.

Managed creative and product fulfillment on 50+ multimedia software products distributed to Costco, Walgreens, Sam’s Club, and Wal-Mart within budget and on deadline. Led creative team with 60 employees at company that turned digital pictures into movies.Strategic Oversight and Strategic Planning* Developed strategic marketing plans, including budget.* Managed diverse team of media specialists, video editors, graphic designers, illustrators, photographers, videographers, sound editors, software developers, and sound engineers.* Ensured completion of all creative and business aspects of projects.Creative and Technical Strategy* Oversaw projects spanning two departments—creative department and engineers; connected teams with mutual goals.* Joined both departments to collaborate on design ideas and engineering coding to make projects successful, particularly relating to special effects.*Related to both groups and coached each to see value of universal success and mutual support.

* Successfully converted College of Business newsletter to a magazine format. *Conducted research, interviewed alumni, wrote articles for both printed and web applications. *Interviewed alumni and research material to write speeches for Dean's award presentations. *Designed and produced award presentation programs and college news magazine and oversaw printing and distribution.

In contract role, successfully promoted NetFundz online service by increasing public awareness within community and building relationships with participating non-profit organizations.* Exceeded project goals through trade show attendance, TV and radio spots, social media and intensive email campaigns, press releases, and strategic media buys.* Planned and produced launch party.* Acted as spokesperson to media.

*Managed 80+ volunteers in a 7 county region*Scheduled and planned events for candidate participation*Oversaw campaign marketing including TV, radio, print, social media, and email marketing*Kept smiling through numerous parades and neighborhood meet and greets

Established graphic design firm and successfully transitioned to a publishing focused company to ensure client growth and revenue as well as continued support of design services. Sold organization at significant profit.* Developed new accounts and oversaw all marketing, budgeting, and accounting for print and web design.* Managed projects, created strategies, and delegated responsibilities.