Helped build the company’s external communications and media relations function from the ground up – including communications planning, social media engagement strategy and executive ghostwriting programs. Implemented content sharing platform on social media to position leadership and sales team as industry thought leaders – owning share of voice and securing more headline mentions than all other competitors combined. Also, assumed a leadership role in mentoring junior team members and developed and implemented the company’s first writing and style guide – garnering leadership buy in and aligning internal and external communication teams.

Maintain strong consultant-focused relationships with Schlumberger business segment leaders in developing and executing marketing campaigns for product commercializations—overseeing product positioning and messaging, managing editorial review and QC, and ensuring message continuity across distribution channels.Ensure all content created adheres to Schlumberger editorial style, working in close collaboration with the creative director, graphic designers, web, and social teams. This includes writing, rewriting, and editing for web and social campaigns, case studies, print materials, mobile app launches, and trade show promotions. Manages contract writers in reviewing technical paper submissions for industry events, such as SPE conferences, and other projects as needed by the business.

Focused on writing-intensive projects to communicate scientific/technical, often complex and contended topics across a variety of communications channels and audiences. This includes development of fact sheets, talking points, white papers, infographics and social content for internal audiences (corporate leadership and management) and external audiences (media, consumers, regulators and policymakers). Managed national grassroots communications programs to garner support for new agricultural technologies, which included identifying communications strategies and objectives, developing communications materials, and activating in-market programs. Spearheaded creation of a new monitoring program to track and segment public sentiment during federal comment periods, providing daily analysis to our client’s legislative, regulatory, and executive leadership teams.Conducted ongoing social media monitoring projects (mostly from an issues management standpoint), ranging from content development and engagement strategy to analysis/interpretation of social data. Fluency in social monitoring platforms, web analytics and pay-per-click advertising. Google Adwords Certified.

Coordinated Capitol Hill visits for various FCA office directors, the CEO/Chairman, and board members. Drafted articles for inter-agency communications and congressional testimony for agency leadership. Updated the agency’s website and participated in re-design planning in coordination with multiple teams.

Developed the NPPC Twitter (@NPPC) and Facebook fan page, monitoring the channels for stakeholder and public sentiment and relevant industry news coverage. Expanded new media efforts by building NPPC follower base and establishing an online presence.Maintained the NPPC contact database and multiple mailing and distribution lists, helped coordinate events, updated the website, and distributed press release distribution for the association.

Managed flag requests and scheduled/conducted tours of the Capitol for constituents. Attended committee hearings to provided recap and analysis for staffers and helped with administrative duties across the office.

Designed marketing and informational materials for major contributions and gifts to the College of Agriculture and Life Sciences at Texas A&M University. Also drafted press releases for the major contributions, which are published at agnews.tamu.edu.

Edited the Broadcasters Letter, a weekly USDA publication, and attended media and press events with USDA officials and former Secretary of Agriculture, The Honorable Mike Johanns.