Tamara Hashim Email & Phone Number

Amsterdam, North Holland, Netherlands

Main Responsibilities:Strategising and planning campaigns for new product launches. Increased revenue by 26% YOY during Black Friday and Cyber Monday by creating customer profiles.Managing, collaborating and liaising with creative teams and senior stakeholders. Acquiring qualitative data to create customer profiles for enhanced segmentation. Creation and development of complex automated flows to optimise customer journeys and to meet engagement goals.Analysing and aligning customer data to influence strategy and conceptualising a tailored global approach. Effective stakeholder management to ensure all teams are aligned.Email personalisation and A/B testing for both campaigns and automated flows.

London, England, United Kingdom

Main Responsibilities:Spotting trends in data to make informed decisions.Analysing and reporting on CRM strategy.Project management for multiple campaigns.Sole responsibility for building strategy for new launches.Project based work outside of CRM to target new audiences.Implementing a Test and Learn Strategy to segmented audiences to drive conversion. Integrating campaigns across all digital channels.

London, United Kingdom

Main Responsibilities:Increased RFM by 60% year-on-year by reworking current CRM strategy.Building and optimising a global automated welcome programme increasing conversion rates by 5% in the first six months.Segmenting data to identify trends and potential target markets. Project managing global campaigns ensuring they are optimised and deployed on time and on budget. Analysing results using Google Analytics and using data to influence senior stakeholders. Utilising social (Facebook and Instagram) to acquire leads for CRM. Coding using HTML 5 and Dreamweaver. Ensuring brand alignment of all campaigns before deployment. Managing all campaigns from initial brief to completion.

Data Analytics

Certification in Data Analytics, Excel, SQL and Tableau to analyse and tell compelling stories with data.

Digital Marketing Leadership Program By Google

Certification in Digital Marketing Leadership at Squared Online. Major in digital marketing, Google Analytics, project management.

Ma, Publishing

In-depth study of sales, content creation, development, marketing and publishing management. Researching, preparing and writing reports..

Postgraduate Diploma, Journalism

Identifying potential stories, conducting interviews and writing feature articles and news stories. In-depth study of Media Law. Shorthand.

Llb, Law

Legal research involving legislation, provisions and previous cases, mooting and pro-bono work. Full study into Constitutional Law.