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Tammy Wang is a Senior Product Manager at Lazada at Lazada. She is proficient in English.
Lazada
View- Website:
- lazada.com
- Employees:
- 11816
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Senior Product ManagerLazada Jan 2022 - PresentBeijing, China
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Senior Product ManagerIqiyi.Com Jan 2020 - Dec 2021Beijing, China -
Ua Product LeaderIhandy Apr 2018 - Jan 2020Beijing City, China -
Product ManagerIpinyou Jul 2017 - Mar 2018Beijing City, China Took charge of the New Programmatic Ad Platform at iPinyou, set the roadmap for the whole product, designed new features to fit the needs of both advertisers and users. In the past 6 months, I designed 3 major features and more than 30 optimizations for this product, which raised billing by 50%. Designed 3 algorithms for ad optimization. The performance of programmatic direct buys was increased by 30% (e.g. CPUV and TA 3+ reach). Product release and orientation. Visited more than 10 advertisers and agencies to communicate regarding the product and the business. -
Senior Project ManagerIpinyou Mar 2016 - Jul 2017Beijing City, China Serviced agencies in North America, Europe, Singapore and Japan for business development and campaign management. Clients included KAO, Government of Ireland, USA Tourism, Government of UK, Australia Northern Territory Tourism, Travelzoo, etc. Worked with business development colleagues in US, Europe and APAC and took charge of campaign management and product operation. The business grew millions of dollars in the recent year. Helped local clients buy advertising overseas through Ad Exchanges and Facebook Business Manager. Worked with the product and R&D team to improve the DSP to meet the needs of foreign clients, including the bidding environment. Coordinated with R&D team and developed the ASM product (based on API) in iPinyou system in 2 days. Reward: The Best Employees at iPinyou in 2016 IPinyou Hackathon Nomination Award
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Senior Specialist, CadreonIpg Mediabrands Jul 2014 - Mar 2016Beijing City, China Overall took charge in Cadreon Beijing, Guangzhou and part Shanghai clients’ Programmatic Buying and managed more than 60% of total billing. Provided outstanding campaign management and solution, helped clients to achieve measurable result as well as valuable data and insight. Key Client: Amazon, Cathay Pacific, Verisign, AIA and CooperTire. Deeply involve into Programmatic proposal, client facing and internal & external communicating. Coordinated with more than 10 programmatic partners, and leveraged their products, inventory and data to optimize Cadreon Programmatic understanding and daily work. Specialized in Real Time Bidding (RTB), Data Management Platform (DMP), and Private Marketplace (PMP). Fully evaluated all of the DSP and DMP partners on their newest technology and products. Coordinated and communicated with internal agencies and co-workers to help them to understanding Programmatic and promote Cadreon. From 2014 to 2015, I helped Cadreon Beijing office’s business increased more than 300% by approach new clients and expand existing ones. Reward: The Denza Programmatic Campaign won “2015 Top Digital Nomination Award” and “2016 ROI Festival Digital Marketing Nomination Award”. -
Specialist, SemIpg Mediabrands Apr 2013 - Jul 2014Beijing City, China Account management and SEM planning for Microsoft, including Windows, Office, Cloud Computing, and Skype, etc. This helped my client increase its business more than 100%. As a Baidu Certified Digital Marketing Senior Consultant, I have experience with Search Engines, Paid Search, Search Ad Network and APP stores. Good at keyword strategy, data analysis and keyword optimization within multiple systems.
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Assistant Consultant (Intern)Analysys International Nov 2012 - Mar 2013Beijing City, China Did data analysis for a large B2C E-commerce website examining competition in the food, healthcare and mother-and-child categories. Provided industry research reports, including innovation, trends, and benchmarks. Also worked on T-mall and JD E-commerce consulting projects. -
Data Management InternSanofi Group Jul 2012 - Nov 2012Beijing City, China
Tammy Wang Education Details
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Electrical, Electronics And Communications Engineering
Frequently Asked Questions about Tammy Wang
What company does Tammy Wang work for?
Tammy Wang works for Lazada
What is Tammy Wang's role at the current company?
Tammy Wang's current role is Senior Product Manager at Lazada.
What is Tammy Wang's email address?
Tammy Wang's email address is wa****@****.com.cn
What is Tammy Wang's direct phone number?
Tammy Wang's direct phone number is (425) 406*****
What schools did Tammy Wang attend?
Tammy Wang attended Beijing University Of Chemical Technology.
What are some of Tammy Wang's interests?
Tammy Wang has interest in Music, Reading.
Who are Tammy Wang's colleagues?
Tammy Wang's colleagues are Paul Simbulan, Thanh Doan Bui, Muhamad Hafizuddin, Vitria Dwi, Edlyn Llames, Bobby John Rosales, Morena Medina.
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International Marketing Manager Leading & Most Professional Manufacturer For Golf Cart In China.Greater Nanjing Area -
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