Tammy Collins Email & Phone Number

Newtown, Nsw, Au

Newtown, Sydney Australia

NMM is an on demand content and creative solutions studio, with a preference (and a knack) of working with Not For Profit organisations. Focusing on brand growth and content strategy we help you realise the vision you have had for your business, while allowing you to focus on what you do, day-to-day. Think of us as your plug in marketing team. We can either bolster your existing marketing and comms team and assist in developing over-arching strategies to hand back for you to implement. Or we can act as your Marketing Director, Marketing Assistant, Content Director and design team, creating and implementing strategies and content to deliver on your strategic KPIs. Whatever works for your business is how we want to work with you. With the spark and agility of a startup, backed by decades of experience across Australia's largest publishers in digital, TV, radio and print, we can help you manage your brand, so you can get back to business.

Sydney, New South Wales, Australia

Leading a team of marketers, creatives and communications specialists to drive awareness and engagement for this not for profit org.

Sydney, Australia

This role was a continuation of my role at Fairfax, created after the merger between Nine and Fairfax.

A senior management position within the commercial advertising team, overseeing the effective project management of all client advertising campaigns across print, digital, radio and events. The role was focused on ensuring clients received constant and effective communication while the team executed their integrated advertising opportunities. Success in the role was attributed to ensuring all projects were delivered on time, above expectation and within budget, all while ensuring a positive client experience. A key focus on the creation and management of quarterly success metrics for the team that align with the guiding business strategies and foster growth and development for each team member. In addition to individual success planning, considerable effort was applied to developing and maintaining a positive team environment.When Fairfax merged with Nine Entertainment Co., I moved across as the Client Experience Director. The business underwent another restructure three months into the merger when my role was made redundant.

A strategy role within the Fairfax content agency team, MADE, requiring extensive stakeholder management to create heavily integrated campaign ideas led by category and market insights. Responsibilities included- Researching various industries to uncover insights (actual ‘AHA! moments’) that then become the basis for a campaign strategyCreate simple yet impactful presentations that best communicates the strategy for all responses Provide guidance to sales staff on how best to respond to briefsManage key stakeholder relationships across the business

A hybrid role combining strategy, business development, marketing and brand management, servicing Fairfax sales teams and clients directly, managing categories worth $20 million.- Drive revenue by liaising with editorial and product teams to develop new opportunities across both platforms to maximise profitability across the Entertainment & Lifestyle sites- Organise and facilitate client strategy sessions to determine client objectives and how Fairfax products can assist in meeting them- A key contact for the Top 10 clients across both categories, creating bespoke opportunities that align with their strategy and assisting their Account Manager with relationship management- Oversee the development and implementation of all marketing collateral as well as sales initiatives to drive revenue - Source and present category insights to be shared in market- Work with account managers to negotiate contracts and secure commitment spends - Development and management of client sponsored events- Management of team members across both categories with a focus on assisting them with personal growth and developmentKEY ACHIEVEMENTS• Curation and event management of the inaugural ANZ Woman of the Year Awards event• Creation of partnerships with key clients to either protect current spends or incentivise incremental spend• Creation of Spectrum Magazine - with incremental revenue of $215k• Creation of The Knowledge Bank – a series of commercial learning sessions• Selected to join the Fairfax Future Leaders program

North Ryde

Driving the digital strategy and managing products, integration and pricing for digital products for ARN nationally as well as local campaign management for all digital activity across KISSFM, WSFM, iHeartRadio and The Edge. Also responsible for digital training across both direct and agency sales teams nationally. KEY ACHIEVEMENTS- Chosen as one of twelve for the ARN Future Leaders Management Program- Developed and rolled out a digital training program to up-skill all staff Key responsibilities:- Respond to client briefs incorporating the business' 28 digital products across 5 brands including newly launched iHeart Radio Australia- Build launch packages for iHeart Radio Australia- Developing digital strategies for both clients and the business overall- Pricing and inventory management - Manage key stakeholder relationships while providing insight into the progress of the digital team- Development and implementation of a digital training program for all sales staff - Project Management- Creation and internal promotion of digital opportunities that positively impact revenue- Creation of all digital marketing materials

Sydney, Australia

Successful contribution to high growth targets and increased market awareness of existing and new opportunities across eBay.com.au.KEY ACHIEVEMENT: Creating and executing the first ever integrated digital campaign on eBay with the Cancer Council, raising funds with a charity auction.

Alexandria

Working closely with IDM's three editorial teams, my focus was to create innovative and seamlessly integrated digital campaigns. Along with IDM's three digital properties, PRIMPED, TheKnot and Younger You, I also managed the ad sales across IDMs print properties, PRIMPED Look Book and The Knot magazines.Prior to moving into account management at IDM, I managed AdOperations for both IDM and another company under the IPMG umbrella, Direct Response and continued to do so for most of my time within the role.KEY ACHIEVEMENT: Securing the largest commitment spend across a two year period with L'Oreal by developing an exclusive integrated content opportunity for the cosmetic giant

Sydney, Australia

A pivotal role trafficking and optimising digital campaigns. Here I gained a fundamental understanding of of the back end of an ad server. The knowledge gained in this role has been invaluable throughout my career.

Global

A fast paced role touring with the A1 Grand Prix, a "single-make" open-wheel auto racing series that ran from 2005 until 2009. The race was unique in its field in that competitors solely represented their nation as opposed to themselves or a team, the usual format in most formula racing series. The role required me to ensure all major sponsors and team track needs were met. Working side by side with the track designer, Jeremy Dickenson from D3 Motorsport, this global role was also responsible for styling the A1 Grid team as well as managing the local casual staff experience in South Africa, New Zealand, Australia, Mexico and Indonesia. The A1GP was a short-lived venture, as was my tenure.

Sydney, Australia

A client-facing project management role within a specialist creative sales team. Our team of three would create highly integrated bespoke opportunities for clients. I was responsible for managing the execution of these projects along with maintaining and building on the client relationships. More precisely, I was responsible for responding to client briefs, preparing creative material for the sales presentation, managing the Art Directors workflow, copywriting and managing photoshoots and talent for campaigns. We were succesful in signing the largest campaign in Emap Australia's history with a bespoke creative pitch for a leading beverage client.

Sydney, Australia

My wonderful and life changing introduction into the world of media and advertising. I worked on Smash Hits before children had instant access to entertainment, song lyrics and direct access to the private lives of celebrities. This magazine was their BTS glimpse of the world of celebrities and it was my responsibility to ask the likes of Beyoncé, Usher and Pink the hard hitting questions like, "What do you prefer, chocolate or strawberry ice cream?" and "When was your first kiss?". With the introduction and growing popularity of the Internet, came the demise of Smash Hits as our audience needn't spend their hard earned (or lavishly thrust upon them) pocket money on the throw away monthly. They increasingly had access to Guy Sebastian's private life and the latest Britney lyrics so I moved on from writing into Advertising and Marketing in 2005 where I have stayed put since.- Creation of exclusive celebrity focused content- Interviewing local and international acts- Styling and managing all celebrity shoots- Managing the photo budgets and relationships with photo libraries- Managing relationships with all record labels to secure access to local and international artistsKEY ACHIEVEMENT: - Developing the idea for the single most successful marketing covermount in the magazine's history... collectible band badges!

Masters, Digital Marketing

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