Helping build New Zealand's economy and reputation by bringing the best people into the best companies in New Zealand

Search Engine Management (SEM) vs Optimisation (SEO)? Facebook vs Linkedin? Content marketing, marketing automation and data analytics. Customer and product lifecycle management. Team development for leadership and retention. Marketing, and business in general, has become much more of a science and a lot to take in, particularly for small companies who just want to ‘get on with business’.I’ve been fortunate to be asked to consult with those companies who know getting on with… Show more Search Engine Management (SEM) vs Optimisation (SEO)? Facebook vs Linkedin? Content marketing, marketing automation and data analytics. Customer and product lifecycle management. Team development for leadership and retention. Marketing, and business in general, has become much more of a science and a lot to take in, particularly for small companies who just want to ‘get on with business’.I’ve been fortunate to be asked to consult with those companies who know getting on with business and achieving business results (aka 'bizability') depends on knowing best practice and options for surviving and thriving. It’s been great using my rather indiscriminate experience and passion for all things internal and external marketing; I've gone back to my digital roots with the new product, site, SEO/SEM work I’ve been doing and applying my knowledge of data analytics based lifecycle management as well as helping to create livable brand values for team and customer engagement to my organisational development work.Now that my shed building is behind me and the bruises have healed, this is all good fodder for my newest passions: Toastmasters and Google Certification (don’t worry Bunnings, I’ll still help you keep your 12.6% profit bump in NZ!) Show less

• Executive manager, tasked with leading a team of 12 marketing and pricing managers and analysts, 11 of whom were located in Australia• Responsible for the oversight of marketing planning and processes with my team who delivered 250 campaigns, events and communications in 2013 across NZ and AU• Ensured alignment between commercial and sales objectives and marketing activities to achieve overall and period specific revenue… Show more • Executive manager, tasked with leading a team of 12 marketing and pricing managers and analysts, 11 of whom were located in Australia• Responsible for the oversight of marketing planning and processes with my team who delivered 250 campaigns, events and communications in 2013 across NZ and AU• Ensured alignment between commercial and sales objectives and marketing activities to achieve overall and period specific revenue and retention goals• Implemented strategic initiatives including content marketing framework as a phased in strategic shift to drip campaigns and qualified lead conversion process revision (part of Lean 6 Sigma). • Monitored activity to help ensure delivery dates were met and to guide resource allocation based on integrity of project goals against business objectives • Facilitated training and development of the team and managed budget and HR requirements• Worked with other leaders to drive collaboration and optimise productivity Show less

• Managed the marketing team and headed all marketing related concerns for Perpetual Group and its sister subsidiaries of PGC• Directly responsible for the successful design, development and launch of the company’s client relationship management system from concept and RFP to implementation• Rebranded the company, moving it from a legacy single brand to an integrated family of sub-brands • Architected client and… Show more • Managed the marketing team and headed all marketing related concerns for Perpetual Group and its sister subsidiaries of PGC• Directly responsible for the successful design, development and launch of the company’s client relationship management system from concept and RFP to implementation• Rebranded the company, moving it from a legacy single brand to an integrated family of sub-brands • Architected client and internal communications including the planning, editorial design and distribution • Authored the majority of company communications, including media and client messages, sales collateral, internal messages and company vision and values• Managed strategic partner relationships and vendors, including agency, research, PR, interactive and print Show less

• Development of customer lifecycle based contact strategy• End to end corporate CRM migration, from creation of sales pipeline, requirements for automated functionality and performance reporting requirements to launch. • Online advertising development and implementation• SEO and traffic management of public site and management of intranet• Redesign

Designed, instituted and standardized the marketing “initiative to market” program to manage, analyze and replicate successful marketing initiatives across the SBUCreated strategic framework for customer contact across the bank

Worked in team charged to design greenfields, fiber optic based, triple play communications service in New ZealandConcepted messaging service and developed product requirements for messaging service including email, voicemail, video mail and instant messaging. Worked with cross functional team to identify potential customer experience pain points and needsEstablished pricing principals and marketing strategy

Managed development and marketing in this fast paced, highly competitive market, spanning consumer to business markets for one of Telecom’s core product categories Responsible for determining future vision of portfolio, gaining accord and bringing to market products that meet customer needs, ensure competitive leadership and the align with business strategyIntroduced Video Messaging and the first and highly successful Push to Talk service into the market for which I received ‘Being Your… Show more Managed development and marketing in this fast paced, highly competitive market, spanning consumer to business markets for one of Telecom’s core product categories Responsible for determining future vision of portfolio, gaining accord and bringing to market products that meet customer needs, ensure competitive leadership and the align with business strategyIntroduced Video Messaging and the first and highly successful Push to Talk service into the market for which I received ‘Being Your Best’ Award for Push 2 Talk work Show less