Tammy Hendricks Email & Phone Number

Auckland, New Zealand

Helping build New Zealand's economy and reputation by bringing the best people into the best companies in New Zealand

Auckland, New Zealand

Search Engine Management (SEM) vs Optimisation (SEO)? Facebook vs Linkedin? Content marketing, marketing automation and data analytics. Customer and product lifecycle management. Team development for leadership and retention. Marketing, and business in general, has become much more of a science and a lot to take in, particularly for small companies who.

Auckland, New Zealand

• Executive manager, tasked with leading a team of 12 marketing and pricing managers and analysts, 11 of whom were located in Australia
• Responsible for the oversight of marketing planning and processes with my team who delivered 250 campaigns, events and communications in 2013 across NZ and AU
• Ensured alignment between commercial and sales objectives and marketing activities to achieve overall and period specific revenue… Show more
• Ensured alignment between commercial and sales objectives and marketing activities to achieve overall and period specific revenue and retention goals
• Implemented strategic initiatives including content marketing framework as a phased in strategic shift to drip campaigns and qualified lead conversion process revision (part of Lean 6 Sigma).
• Monitored activity to help ensure delivery dates were met and to guide resource allocation based on integrity of project goals against business objectives

Auckland New Zealand

• Managed the marketing team and headed all marketing related concerns for Perpetual Group and its sister subsidiaries of PGC
• Directly responsible for the successful design, development and launch of the company’s client relationship management system from concept and RFP to implementation
• Rebranded the company, moving it from a legacy single brand to an integrated family of sub-brands
• Architected client and… Show more
• Architected client and internal communications including the planning, editorial design and distribution
• Authored the majority of company communications, including media and client messages, sales collateral, internal messages and company vision and values

• Development of customer lifecycle based contact strategy
• End to end corporate CRM migration, from creation of sales pipeline, requirements for automated functionality and performance reporting requirements to launch.
• Online advertising development and implementation
• SEO and traffic management of public site and management of intranet
• Redesign

New Zealand

Designed, instituted and standardized the marketing “initiative to market” program to manage, analyze and replicate successful marketing initiatives across the SBUCreated strategic framework for customer contact across the bank

Worked in team charged to design greenfields, fiber optic based, triple play communications service in New ZealandConcepted messaging service and developed product requirements for messaging service including email, voicemail, video mail and instant messaging. Worked with cross functional team to identify potential customer experience pain points and.

Managed development and marketing in this fast paced, highly competitive market, spanning consumer to business markets for one of Telecom’s core product categories Responsible for determining future vision of portfolio, gaining accord and bringing to market products that meet customer needs, ensure competitive leadership and the align with business.

San Francisco Bay Area