Tammy (Adams) Ousley Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas, Texas, United States

Leading comprehensive digital demand generation campaigns across Insurance, Retirement, and Investments, significantly exceeding lead goals through targeted digital ads and innovative content strategies.Developed and implemented advanced analytics and tracking systems using Power BI, optimizing lead tracking, conversion metrics, and financial metrics across all business lines.Spearheaded strategic adjustments to lead targets, reducing goals by up to 70% to establish realistic baselines for future growth.Launched and facilitated monthly Tactical Demand Generation meetings, fostering cross-departmental collaboration and transparency in marketing initiatives.Engaged external agencies to enhance marketing strategies, resulting in improved digital engagement and lead capture.Serving as Interim CMO, managing team and strategic direction during a critical transition period.

Established a team of employee success managers, researchers, and data analysts, responsible for outlining and measuring AT&T Leader Lab’s leadership & development (L&D) initiatives impact on the businessCreating an optimal employee experience by translating relevant analytics to programming, producing ongoing research for informed decision making, and providing consultative direction to clients and senior leadership, ultimately influencing HR’s workforce planning, DEI and top talent corporate-wide programming; strategically focused on the full career experience and supervisor impact on the business and employeesLaunched and published AT&T’s 1st annual L&D narrative, highlighting L&D market trends, outlining focus areas, critical talent objectives, audience targeting, top talent approach, and go forward strategy, distributed at executive level

Dallas

Fully owned wireline and mobility discover & learn digital experience for Small Business (<99 employees) customers, optimizing the value of digital marketing/ media traffic and further enabling the omni-channel customer journey, contributing 5% of the 15% channel share goal and ~$250M revenue attainment.Managed a $70M+ marketing budget, driving 600k mobility gross adds for Small Business (Enterprise, Signature, DIRECTV) equating to $1.5B in long-term value (LTV) through targeted paid media – display, social, search, email, and direct marketing campaigns.Developed and executed internal and external communications strategies for a domestic and international organization in support one of Forbes Top 40 Chief Marketing Officers (CMO) turned Chief Product and Platform Officer (CPPO)

Greater Chicago Area

Fully launched market research and analytics program for AT&T’s fastest growing segment - Small BusinessManaged $7M research budget, to conduct market research, including interviews, focus groups and ethnographic on small business consumers to inform AT&T's acquisition and retention strategy

Bedminster, Nj

Bedminster, Nj; Atlanta, Ga

Mba, Concentration: Finance

Ba, Organizational Communications