Tammy Ye Email & Phone Number

Serv.sg is a tech start-up disrupting the home-service marketplace. Serv is a cloud-based platform that simplifies and streamlines retail service companies' processes.

Singapore

• Coordinated and managed the candidate hiring process• Built and cultivated relationships with candidates and industry players• Identified gaps and provided solutions to assist the team in understanding thesocioeconomic environment in Singapore• Assisted in coordinating female founder events to engage female entrepreneur community

Singapore

• Founded SSEK JEWELRY, a bespoke handcrafted jewelry label. The goal was to create alternative, thoughtful accessories to cater to ladies with character-- ladies who put their priority in style and confidence, rather than fast fashion and trends.• Set up all aspects of the business: from account management, budgeting and costing, to creative work that included product design, brand strategy and development.• A good product does not market itself. Marketing and communicating the SSEK brand was an aspect I invested heavily in. Created SSEK JEWELRY's brand identity and communicated it across an array of channels:1) E-commerce website (www.ssekjewelry.bigcartel.com)2) Social media (Facebook, Instagram, Wordpress)3) Trade show displays4) Press releases5) Brochures, brand packaging• That said, I adopted an "organic" approach in achieving growth and customers: focusing on quality and integrity of my products and creating meaningful content to build personal, authentic customer relationships.• Put SSEK JEWELRY on hold to invest in opportunities with other start-ups.

Singapore

Worked under the guidance of Pat Law, founder of GOODSTUPH, and Tiffany Low, Digital Strategist and key lead for Sephora Singapore and Malaysia, Nespresso and Monkey Shoulder Regional. Handled conversation management, content development and creative campaign conceptualisation with the following brands: Spa Esprit, Sephora Malaysia, NARS, Grant's Whisky and The Damn Good Shop.Was part of the team for Grant's Whisky's sponsorship of It's The Ship, Asia's largest music festival on a cruise, in 2014. Contributed to the ideation, copywriting, engagement of influencers and overseeing of activations on board the cruise.Awards received for Grant's - It's The Ship:• The Loyalty & Engagement Awards 20151. Best Use of Relationship Marketing B2C - Silver2. Best Use of Games / Contests / Quizzes – Silver• Marketing Events Awards 20151. Excellence in Experiential Marketing - Gold2. Excellence in Event Marketing - Bronze3. Excellence in Marketing to a Male Audience - Bronze4. Best Event for a Targeted Community - Silver• Marketing Excellence Awards 20151. Excellence in Event Marketing - Bronze2. Excellence in Experiential Marketing - Gold3. Excellence in Marketing to a Male Audience - Bronze• MARKies 20151. Best Idea – Launch2. Best Idea - Male Audience

Singapore

• Contributed as a freelancer in Hafbox’s branding, such as logo design and slogan creation• Tasks also included photography, design of promotional collaterals, and copywriting

Hooper Road

Although I was just a runner, learning from ground zero about the complexity of coffee and respecting and loving the product I was representing was a humbling experience.

Singapore

Bachelor In Business (Marketing), Marketing

Diploma In Media And Communications, Communication And Media Studies, 3.1

Activities and Societies: Comperes, Ultimate FrisbeeDid an internship during this course, managed the school radio station as a Music.

Education record