The study explores the integration of Generative Artificial Intelligence in marketing processes, intending to provide actionable insights and strategic recommendations for maximizing the potential benefits of these technologies. The research focuses on three key objectives: identifying use cases for Generative AI in marketing, developing an evaluation framework for these use cases, and understanding the practical considerations involved in their implementation. The analysis combines an… Show more The study explores the integration of Generative Artificial Intelligence in marketing processes, intending to provide actionable insights and strategic recommendations for maximizing the potential benefits of these technologies. The research focuses on three key objectives: identifying use cases for Generative AI in marketing, developing an evaluation framework for these use cases, and understanding the practical considerations involved in their implementation. The analysis combines an extensive literature review with specific insights from interviews with marketing professionals, positioning the findings within a broader industry context. Show less

Course: Creating Value with Analytics• Assisted students in understanding diagnostic, predictive, and prescriptive analytics and their practical applications in a business context.• Graded weekly assignments and provided constructive feedback.• Hosted help-desk sessions to guide students through tutorials and support materials.• Responded to student inquiries regarding course administration and weekly assignments.

Institute for Environmental Policy is an analytical unit of the Ministry of Environment of the Slovak Republic.• Conducted a study on waste management in Slovakia to analyze the country’s progress towards achieving EU and Slovak legislation goals.• Collected relevant data from waste management professionals, including information on waste-burning facilities, landfill capacities, and trash sorting stations.• Analyzed expenditures and evaluated investment plans of the Ministry of… Show more Institute for Environmental Policy is an analytical unit of the Ministry of Environment of the Slovak Republic.• Conducted a study on waste management in Slovakia to analyze the country’s progress towards achieving EU and Slovak legislation goals.• Collected relevant data from waste management professionals, including information on waste-burning facilities, landfill capacities, and trash sorting stations.• Analyzed expenditures and evaluated investment plans of the Ministry of Environment.• Prepared documents about hazardous waste treatment for the minister's office in collaboration with the automobile industry and the Association of the Waste Industry.• Contributed to the development of sustainable waste management policies. Show less

Course: Creating Value with Analytics• Assisted students in understanding diagnostic, predictive, and prescriptive analytics and their practical applications in a business context.

• Managed the technical aspects of the Executive Board election in May 2022.• Updated websites using WordPress and translated content into English.• Managed social media content via ZoomSphere and designed posts using Canva.• Provided technical support for the weekly newsletter.

Summer Work & Travel Program.• Took and managed customer orders while serving food and drinks efficiently in a fast-paced, dynamic restaurant environment.• Ensured exceptional customer satisfaction by focusing on attention to detail and maintaining professionalism under high-pressure situations.

Part-time job besides studies.

Summer Work & Travel Program.

Summer Work & Travel Program.

Part-time job besides studies.

Summer Work & Travel Program.

Full-time job besides studies.

Summer Work & Travel Program.