Tam P. Email & Phone Number

Ho Chi Minh City, Vietnam

EXPORT/INTERNATIONAL MARKET | 01/2023 - present1. Project Manager• Meet and communicate with clients & sales team to discuss, get briefs, or present ideas.• Be the central liaison for helping the parties understand the information and requirements of each stage in the project.• Manage P&L to achieve desired project profitability.2. Product Development• Research customers’ insight and market trend to build products concepts.• Communicate with clients to update the new trends, new rules.• Work internally with R&D, QA, QC, Production, and logistic teams to launch new products.• Work directly with clients team on go-to-market strategy3. Brand Management• Manage timelines, assets, and budgets to optimize brand performance.• Coordinate with clients’ BD team and MKT team to give advice, resolve problems, and drive the product to reach the goals.*Achievements:• Main brand manager: Héllô, Siukay, Kimchi, Bibis, Misup. The total volume of Héllô archived growth of 58% LY, and turnover hit 75% LY. Siukay is becoming the “big boom” in the Taiwan market with its pricing strategy.• OEM products for B2B customers in Spain, and France with are selling at MT: Mercadona, E.Leclerc, Carrefour, Système U, …• Improvement ideas, make an impression on display racks with European customers, and increase sales by 10%.• Successfully celebrated Thaifex2023 – B2B’s trade fair, with 3.1% of conversion rate, increased 1% LY

Vietnam

VIETNAM MARKET1. Product Development• Work with Data analytics team to analyze market share, trend• Research customers’ insight and competitors to build products concepts.• Work with the R&D team to launch new products, and improve existingproducts.• Work with Sale team on pre-sale research and go-to-market strategy.• Work with 3rd partners (AGENCY) to develop brand campaign andstrategy.2. Brand Management• Provide and manage brand strategy, and media plans based on businessand marketing objectives• Coordinate and collaborate with cross-functions as R&D team, Media,Business Development to ensure the brand execution is smooth• Lead product updates, and give advices to brands and other teams to driveoptimal practical performance.• Manage timelines, assets, and budgets to optimize brand performance.• ATL & BTL Campaigns for bringing the brand to shoppers, approachedthe touch points at stores.*Achievements:• Brand Management of 02 key brands: Modern, OHAYO• Product Development: launched 2 products: Modern Rêu cua (CUP) and OHAYO Instant porridge (bag).• Raise 11% OHAYO TA’s Top of mind in 04 months and increase 4% coverage in GT channel.• Launched new SKU of OHAYO in 2023• Raise MODERN TA’s Top of mind in 2023 to the top increase 5% coverage in GT channel – rural.• Lead consumer research project, coordinate with agency to provide orientation, user survey goals

An experimental framework with the potential to change how games are designed, built and published. Where anyone can join, co-create & enjoy the journey of developing games, novels and beyond!

Vietnam

• Work with Data team to research retentions, active, insights, behaviors, and experiences from users.• Product development: functions, features, workflow, …• Manage tickets from users.• Setup for new locations: activities, POSMs, gifts, sale kits, ….• Make surveys, and get feedback (both from consumers and clients)• Directly working, and training for clients.• Maintain & make relationships with customers.• Proactive & reactive users (calls, field visits/field support by schedule).*Achievements:• Launched “gold member” campaign for loyalty users.• Weekly users’ retention rate is> 80%• Proposing and launching 02 activities to develop marketing activities referral, and engagement activities), leading to 50% raisingawareness and engagement activities and reducing 30% operation cost.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Electrical, Electronic And Communications Engineering Technology/Technician