Considered thinker, organised and structured strategic marketer and brand steward. Thrives on working with teams to find solutions and opportunities. 25+ years’ experience across well-known food brands in FMCG, hospitality, premium and independent retail, and direct-to-consumer. Commercially astute with demonstrable skills across the marketing mix, operating at board level and developing high-performing marketing teams.Expertise & Core Skills• Strategy expert with proven experience in developing, articulating, and implementing the brand vision• Commercial thinker able to spot and capitalise on market opportunities and spearhead brand growth• Creative and marketing agency management, working collaboratively to develop compelling and effective brand comms and campaigns• Significant experience across all marketing channels and in managing the inherent challenges of both small and large budgets• Research and data mining to extract meaningful and actionable insight• Product and NPD management from concept to delivery, including portfolio management, product lifecycle, pricing and commercial• Excellent people manager who has built, developed, managed, and coached high performing marketing, NPD, and customer service teams• Marketing governance and brand guardianship with experience and training in crisis management and spokesperson communications• Insights-driven business, customer, and category analyst with ability to identify opportunities and provide a test-and-learn approach• Trained facilitator driving business change across a range of management responsibilitiesContact: tamsin@atalantemarketing.com | 07941 697101