Liaise with multiple stakeholders including external service providers to effectively manage and deliver a multitude of label content for all Shell Lubricant products that meet the requirements of Product Life Management, Marketing and legal/fiscal rules regionally and globally.Support and liaise with the regional label focal points in responding to label related HSSE/Legal/Regulatory issues and making sure all label design/printing/packaging standards are aligned to ensure strict adherence to product branding guidelines and processes in label development and management.

Liaise with various stakeholders across the globe to produce external facing communication materials. As the consulting focal, I deal with various creative and communication agencies from across the globe, briefing and providing information to agencies and designers in order to deliver a multitude of cross-media projects such as campaign visualisation, conceptual design, print, e-publishing, web, mobile, digital and social media to support the communications and marketing strategies for the businesses and functions in the Shell group.

● Leads a team to produce high-level, complex, high-quality sales/marketing materials used in the APAC region.● Establishes a good working relationship with key stakeholders in Engineering and Marketing to derive greater strategic value.● Successfully delivered many projects regionally and globally on time if not ahead of schedule.● Works closely with the France team to improve and streamline processes● Part of the Dynamic Publishing project; A global project that focusses on automating certain processes to reduce turnaround time, tighten delivery and minimize errors.● Experienced with SCRUM methodology, used to improve project flow and increase efficiency.‣ Notable highlights: Navi TeamIsland product launch, Lexicon product line expansion, Dynamic Publishing, Gesture chair research and launch.

● Leading art and design direction and collaborate with copywriters and creative directors to strengthen client’s marketing and advertising presence across web, mobile, social media, print, ambient, outdoor, television and radio platforms.● Formulate marketing strategies to leverage market trends.● Manages a creative team consisting of graphic designers, web developers and production crews while building, mentoring, and diversifying creative teams across web, print, branding, illustration, multimedia, video and mobile disciplines.● Collaborating with and providing creative vision for new product and/or service concepts, connected device initiatives, competitive site analysis, expert site reviews, project strategy, and PR and marketing initiatives regionally.● Confer with creative team and/or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.● Present final layouts/proposal to clients for approval.● Builds excellent business relationships with clients to diversify accounts and add value.● Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.● Attend photo/video shoots, recording and printing sessions to ensure that the products needed are obtained and objective met.● Writes strong, concise, clear-cut briefs to design team and external vendors.‣ Notable highlights: IKEA friends (now IKEA Family) campaigns, nationwide aisle dress-ups for Danone-Dumex, Sesame Street Live event, 3M Nexcare brand campaign.