Senior Art Director
● Leading art and design direction and collaborate with copywriters and creative directors to strengthen client’s marketing and advertising presence across web, mobile, social media, print, ambient, outdoor, television and radio platforms.● Formulate marketing strategies to leverage market trends.● Manages a creative team consisting of graphic designers, web developers and production crews while building, mentoring, and diversifying creative teams across web, print, branding, illustration, multimedia, video and mobile disciplines.● Collaborating with and providing creative vision for new product and/or service concepts, connected device initiatives, competitive site analysis, expert site reviews, project strategy, and PR and marketing initiatives regionally.● Confer with creative team and/or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.● Present final layouts/proposal to clients for approval.● Builds excellent business relationships with clients to diversify accounts and add value.● Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.● Attend photo/video shoots, recording and printing sessions to ensure that the products needed are obtained and objective met.● Writes strong, concise, clear-cut briefs to design team and external vendors.‣ Notable highlights: IKEA friends (now IKEA Family) campaigns, nationwide aisle dress-ups for Danone-Dumex, Sesame Street Live event, 3M Nexcare brand campaign.