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Tanaya Ranade is listed as Marketing Science Analyst @ Annalect (Omnicom Media Group) | Marketing Mix Modeling | Data Analytics | Data Modelling | Statistical Analysis | Advertising | Marketing Technology at Annalect, a company with 766 employees, based in New York, New York, United States. AeroLeads shows a work email signal at flame.edu.in and a matched LinkedIn profile for Tanaya Ranade.
Tanaya Ranade previously worked as Marketing Science Analyst at Annalect and Business Intelligence Intern at Viant Technology. Tanaya Ranade holds Master Of Science - Ms, Business Analytics, 3.97 from Uc Irvine.
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At the intersection of data analytics and decision-making, my current role at Annalect utilizes statistical and machine learning modeling techniques to deliver marketing mix modeling. Using R and Excel, I work on advanced data processing and modeling projects to drive campaign optimization and improve advertising ROI.Previously, as a Business Intelligence intern at Viant Technology, I automated and optimized advertising campaign performance reporting through advanced SQL & Tableau. Aligned with my academic pursuits through a MS in Business Analytics at UCI, these experiences underscore my commitment to driving innovation and efficiency in data-driven environments.I am passionate about leveraging digital technologies for creating positive social, humanitarian, and environmental impact. I have participated in and won the Global Online Marketing Academic Challenge 2022 for the APAC Region, where I led a student team to execute paid media campaigns for a social enterprise. In my spare time, I enjoy playing Wordle, reading books and drinking coffee. I am always eager to learn new things and challenge myself. I aspire to become a data-proficient business leader who can drive innovation and value for organizations and society.
Listed skills include Python, Writing, Java, Blogging, and 4 others.
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A career timeline built from the work history available for this profile.
New York, United States
- Developing Bayesian regression marketing mix models using advanced Excel (pivot tables, VLookup, formulae) and R programming skills for automotive vehicles.- Optimizing model performance through data processing, data transformations and hyper-parameter tuning with Excel and R. - Delivering key statistical insights and consumer trends for improving.
Irvine, California, United States
- Developed & maintained 5 dynamic Tableau dashboards to enable deep-dive analyses to drive optimization, track campaign delivery and troubleshoot performance issues for meeting client KPIs. - Built 10+ automated workflows by developing Google BigQuery SQL queries to create campaign performance reports on return on ad spend (ROAS) and conversion lift..
Irvine, California, United States
- Utilizing advanced skills in Excel, Python & SQL to clean, analyze & query revenue & inventory data from complex multidimensional databases. - Identified & optimized factors causing excess & obsolete inventory in semiconductor manufacturing.- Mitigating inventory losses by developing advanced forecasting & prediction models with Python & SQL via.
- Managing AGS social media & communications strategy, including marketing & student outreach.- Reinforcing gateways for all graduate students to participate in the Student Government.- Promoting AGS events & programming.
Pune, Maharashtra, India
- Conducted market consumer research & qualitative data analysis for research & consulting projects with two multinational CPG brands in sensory retail marketing. Presented key consumer insights regarding product packaging & taste & health perceptions to C-level executive stakeholders. Recommended actionable marketing strategies for product positioning &.
Mumbai, Maharashtra, India
- Managed content calendars, influencer marketing & creative assets for 4 clients across hospitality, FMCG & media industries- Formulated weekly & monthly performance reports to analyze social media performance for each client. - Leveraged insights to build future marketing strategy for each client. Improved reach by 184%, engagement by 25%, website.
- Led a team of 3 students to transform business challenges to digital advertising campaigns for a client. - Launched 7 paid search, display & shopping campaigns using Google Ads. Conducted rigorous campaign data analysis with Google Analytics & Google Data Studio for improved workflows within audience targeting & campaign optimization in 2 months.
India
- Managed a team of 4 interns at a dynamic retail startup to develop & execute core marketing strategies for social media (Facebook, Instagram, LinkedIn, Youtube, Pinterest), e-commerce (Shopify), content marketing and community building. - Obtained 300% increase in followers as well as 15% increase in engagement on Instagram in 6 months organically..
Worked with the Indian public education system on two exciting projects:1. LEAD (Leadership Enhancement & Academic Development) Project: Develop course content for Officer Professional Development 2. Conduct research & create content for Socio-emotional learning modules for system leaders in the education department.
Other employees you can reach at annalect.com. View company contacts for 766 employees →
Divya Manjunath
Colleague at Annalect
Bengaluru, Karnataka, India, India
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LN
Lalita Negi
Colleague at Annalect
Gurugram, Haryana, India, India
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CL
Cruise Lines
Colleague at Annalect
Hyderabad, Telangana, India, India
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CL
Chris Lowe
Colleague at Annalect
London, England, United Kingdom, United Kingdom
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AL
Alexander Levers
Colleague at Annalect
Jersey City, New Jersey, United States, United States
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AA
Angel Andrés Martínez
Colleague at Annalect
Greater Madrid Metropolitan Area, Spain
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BT
Brian T.
Colleague at Annalect
Greater Chicago Area, United States
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JC
Jaya Chandra Maddineni
Colleague at Annalect
Bengaluru, Karnataka, India, India
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SJ
Srishti Jain
Colleague at Annalect
Saharanpur, Uttar Pradesh, India, India
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PS
Padhmashree Shetty
Colleague at Annalect
Bengaluru, Karnataka, India, India
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Activities and Societies: VP Marketing | Merage Women in Business AssociationHighest GPA Award Dean's Scholar (top 12%) Beta Gamma Sigma.
Dean’s Roll of Honour (III rank) Merit-based Scholarship recipient Acquired Skills/Experience: • Independent Dissertation studying the.
Activities and Societies: Core member of FLAME Community Service Club & Support A Cause TeamDean's Roll of Honour Merit-based Scholarship.
Activities and Societies: Head of School Newsletter - Scottish Zeitgeist Organising Committee - BSS Brainstorm- Valedictorian of.
Quick answers generated from the profile data available on this page.
Tanaya Ranade works for Annalect.
Tanaya Ranade is listed as Marketing Science Analyst @ Annalect (Omnicom Media Group) | Marketing Mix Modeling | Data Analytics | Data Modelling | Statistical Analysis | Advertising | Marketing Technology at Annalect.
AeroLeads has found 1 work email signal at @flame.edu.in for Tanaya Ranade at Annalect.
Tanaya Ranade is based in New York, New York, United States while working with Annalect.
Tanaya Ranade has worked for Annalect, Viant Technology, Skyworks Solutions, Inc., Associated Graduate Students, Uc Irvine, and Flame University.
Tanaya Ranade's colleagues at Annalect include Divya Manjunath, Lalita Negi, Cruise Lines, Chris Lowe, and Alexander Levers.
You can use AeroLeads to view verified contact signals for Tanaya Ranade at Annalect, including work email, phone, and LinkedIn data when available.
Tanaya Ranade holds Master Of Science - Ms, Business Analytics, 3.97 from Uc Irvine.
Tanaya Ranade is listed with skills including Python, Writing, Java, Blogging, Social Media, Marketing, Digital Marketing, and Creative Writing.
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