Ben has worked for Microsoft since 2008 and during that time has become a seasoned integrated marketing and corporate communications professional with 15+ years of experience designing and delivering best-in-class B2B and B2C go-to-market strategies, campaigns, and programs across the full spectrum of the funnel. Ben is a highly versatile marketer with diverse skill sets rooted in deep experience with product marketing and PR for industry leading tech brands, including Microsoft Surface, Microsoft 365 and Microsoft Azure. Throughout his career at Microsoft, he is proud to have been part of GTM teams that have transformed Microsoft 365 and Microsoft Surface into mainline businesses and world-renowned brands. Ben is a creator at heart and thrives on driving business growth through strong alignment between customer needs and product value prop. He most enjoys mapping funnel strategies with customer journeys, and from there creating and optimizing programs, experiences and content that transform prospects into buyers. He cherishes those magical moments when customers truly engage into a story or marketing experience that leads them to think differently about Microsoft and its products. Ben also has proven track record of delivering complex projects by managing cross-functional teams, in both large and small budget environments. Originally from Australia and now based in Seattle working in the Surface global marketing team, Ben brings an international outlook to his work and the diverse audiences that Microsoft must serve. He is a proud LGBTIQ+ employee who is very driven by inclusion and diversity issues. Loves sci-fi and the promise of technology to make life better and the future brighter.