• Experienced in generating weekly Google ad reports to strategically analyse the performance and cost of campaigns. Presented to relevant stakeholders and global teams.• Skilled in using ’Leadfeeder’and ’Zoominfo’ to examine data from Google Analytics. Constructed biweekly Excel reports to analyse high potential client leads from website traffic, leading to a c.20% increase in sales.• Focused on content writing for white papers and case studies. Created 70 marketing campaigns using… Show more • Experienced in generating weekly Google ad reports to strategically analyse the performance and cost of campaigns. Presented to relevant stakeholders and global teams.• Skilled in using ’Leadfeeder’and ’Zoominfo’ to examine data from Google Analytics. Constructed biweekly Excel reports to analyse high potential client leads from website traffic, leading to a c.20% increase in sales.• Focused on content writing for white papers and case studies. Created 70 marketing campaigns using ’Dotdigital’ to increase B2B opportunities and maintain client relationships.• Re-launched the communication content on Linkedln and Twitter to expand online target audience reach. Show less

• Developed retail marketing and creative luxury campaigns, ensuring communication and organisation for the global launch of the worldwide Crystal Studio Project within the Flagship Stores.• Identified strategic creative solutions within visual merchandising to strengthen the relationship with the Chinese market and increase revenue growth. The strengthened brand value proposition in China, resulting in a 60% increase in sales KPI.

• Constructed new strategies to enhance SEO in e-commerce, generating a 20% increase in leads for the business leading to opportunities for growth and profit in digital marketing channels.• Assisted in writing the global marketing calendar, created social media content to strength brand partnerships and broaden brand awareness. Managed discussions within the online and offline community to strengthen B2C relationships.

• Developed creative solutions for upcoming bridal promotions, using Adobe illustrator for CADs (Computer Aided Design) for manufacture technical specifications.

• Designed the layout for artwork and advertising campaigns for the Cyber-banking project.• Analysed business opportunities and current market consumer trends for the project, assisted customer insights team to construct methodology processes.