Kenneth Tang Email & Phone Number

New York, Ny, Us

New York, New York, United States

- Support hundreds of weekly international WM releases in the US by drafting pitch notes and pitching priorities to Spotify, Apple, Amazon, and YouTube (DSPs) to develop international artists in the US: TWICE, Aya Nakamura, Alok, Tiësto, and Lay - Analyze streaming performance across multiple platforms by monitoring KPIs from Meta and Spotify digital placements and playlisting to propose media strategies and compile monthly PowerPoint decks- Maintain a US release schedule of WM international artists and analyze products missing US scheduling and financial setup in preparation for repertoire owner review by using Excel, internal databases, and Tableau to upstream artists- Oversee a catalog of 1000+ international artists using Sodatone, SoundExchange, TikTok, and DSP’s to ensure proper set up across various accounts and one-sheets - Research press partners and influencer agencies to support existing artists and target Asian demographics in the US to broaden audiences, increase artist visibility, and streaming performance

- I am one of a select group of 130 fellows across the country given the unique opportunity to gain hands-on experience in the media, entertainment and technology industries- Fellows receive ongoing professional development supported by the Emma Bowen Foundation, including an invitation to the annual conference, year-round participation in webinars, one-on-one guidance provided by EBF staff, mentorship, and exposure to leaders within over 70+ partner companies

New York, New York, United States

- Planned and executed 35+ events to inspire, engage and educate community with a focus on LGBTQ History Month and APIDA Heritage Month including a Queer Networking Panel, Lavender and APIDA Graduation, Tabling with a focus on LGBTQ holidays, small businesses and non-profits, Pan-Asian Cultural Fairs, Lunar New Year Week, as well as collaborations with other school organizations- Leveraged Canva to create social and print advertisements to engage the student population and drive attendance at programming- Created a week-long summer Instagram takeover to educate and highlight followers about LGBTQ+ topics with a heavy focus on intersectionality, as well as drive recruitment efforts for new members - Doubled committee funding through recognition of programming from University donors

New York, New York, United States

- Led 250+ weekly club meetings and events surrounding environmental impact such as environmental racism, fast fashion, hikes, and seasonal nature trips to heighten and sustain interest in awareness and sustainable lifestyles with other Fordham organizations and local non-profits - Managed Club Instagram and newsletter with constant creation of advertisements, posts, and weekly Mailchimp email distributions to 800+ members- Oversaw management of the on campus Garden year-round to supplement nutrition and provide a safe space for the Fordham community- Tripled club funding through the University and led an e-board of six

New York, New York, United States

- Created more than 50+ DEI/SOJO/Life Skills, Educational Initiatives, Late Nights, and Community Builder programming events for 200+ residents to promote student growth initiatives while partnering with other campus offices to optimize student experiences - Fostered an inclusive community and ensured the physical and emotional well-being of residents with day-to-day management of the residence halls and incident response - Responsible for balancing budgets, 24-hour duty shifts, and upholding policy on behalf of the University

Jersey City, New Jersey, United States

- Conducted comprehensive market research to identify potential restaurant/bakery partnership opportunities in underperforming regions of New York and compiles findings and insights in various Excel spreadsheets for analysis- Conducted in-depth research of new markets in the NY/NJ/CT tri-state area to uncover consumer insights and market trends- Served a multitude of in-person product sampling activations as a face of Oishii, including one-off and pop-up special events, while handling pre-event preparation and execution while gathering public performance insights of the Omakase berry

New York, New York, United States

- Leveraged advanced Excel skills including pivot tables to perform weekly data analytics and gain consumer insights on a high volume of data from Walmart+ brand partnership; summarized findings in PowerPoint Slides to propose optimization recommendations- Utilized analysis of audience behaviors to prioritize titles via Jira to develop marketing elements across retail, lifecycle, social, digital, and paid in collaboration with internal and external stakeholders - Conducted research on competitive partnership subscription-based services including Lululemon, Grubhub, Disney, Youtube, and Headspace; evaluated best practices and summarized findings in 30-page PowerPoint presentation for use by management- Served as main point of contact for all internal and external stakeholder gift card requests; managed communication with vendors, submission requests, tracking, and delivery

New York, New York, United States

- Conducted a comprehensive 19-page social media audit and strategy utilizing Hootsuite, Facebook, Instagram, and Twitter to enhance engagement and strengthen community relations for a non-profit backed by the Rockefeller Foundation that promotes cultural exchange activities between the US and Asia - Conducted research to create a compelling 17-slide PowerPoint pitch deck, 6-page brochure, and social media content summarizing ACC mission and impact for use in business development initiatives- Maintained website management through the uploading and editing of worldwide ACC events, maintaining accuracy and relevance - Supported ACC Voices event management through all-staff meetings, identifying potential venues, and facilitating community outreach

New York, New York, United States

- Performed research to support strategic initiatives including leveraging SponsorUnited to perform benchmarking of sustainability initiatives of artists and venues in the entertainment industry to inform best practice recommendations- Compiled detailed Excel database of more than 100 arenas and stadiums including: Nielsen’s Designated Marketing Area Map for TV Homes and venue pricing strategy, audience capacity, revenue streams, and naming right terms - Worked on a team to develop a multi-prong collaboration between Nintendo and Live Nation Entertainment to attract gaming consumers through a digitalized, artist-focused, and stage innovation - Analyzed sponsorship strategies within the utilities industry to identify current trends and challenges and propose new business opportunities

New York, New York, United States

- Contributed to the legendary Starbucks standard by providing quality beverages and food products, leading mobile, cafe, and drive-thru operations, maintaining a safe and clean environment, and overseeing store safety and security- Engaged and understood customers by discovering and responding to their needs through clear and pleasant communication- Prepared over 200 food and beverage items to standard recipes or customizations, including diet-specific ingredient substitutions- Mentored new hires through rigorous weeks of training to uphold and promote the mission of Starbucks, implementing ongoing strategies for store and partner improvement

New York, New York, United States

- Completed comprehensive financial, operational and marketing benchmarking and competitive analysis in order to identify business challenges facing Williams-Sonoma, Inc as part of a semester long consulting project- Developed a diverse and comprehensive product mix solution, an initiative which aims to provide a diverse array of kitchenware and furniture to promote a modern and inclusive lifestyle - Created a new detailed integrative plan and pitched the idea to a panel of experts using a 40-page PowerPoint presentation, created using visual design applications and media

- Guided by company executives and a personal mentor to discover meaningful career explorations into the marketing and advertising industry, as well as enhancing professional development for eight weeks - Attending network sessions and mentor panels, connecting with fellow mentees on Slack, and receiving resources such as online learnings, certifications, and career prep

Richmond, Virginia, United States

- Worked with a team to support all aspects of the Kroger sushi bar including: prepping more than 25 ingredients, rolling more than 50 types of sushi rolls, leading a shift of up to three team members, assisting customers with orders and conflict resolution

New York, New York, United States

- Worked as part of a team to conduct market research to identify unmet needs, develop a comprehensive integrated business plan for a new business, IndieLife, a life-changing educational program that educates young adults about the essential practical skills of adulthood all aspects of life for young adults - Created a 23 page PowerPoint presentation and pitched business idea to a panel of experts

Ashland, Virginia, United States

- Managed Facebook promotional strategy including creating promotional materials to support new classes, programs or member opportunities to drive member engagement and leveraging MindBody cloud based scheduling platform to author and schedule email distributions to members- Welcomed clients to the studio in a professional, yet friendly manner, handled customer transactions and inquiries ensuring smooth daily operations

Global Business Bs, Marketing With Consumer Insights

Activities and Societies: LGBTQ+ History Month Committee | AAPI Committee | Environmental Club | APAC | Anime Appreciation Society | KSA |.

Education record

Activities and Societies: IB and AP Courses | National Honor Society Treasurer | National Latin Honor Society | Varsity Tennis Co-Captain.

Education record

Activities and Societies: Lion Dance | Calligraphy | Speech | Festival Volunteer - Proficient in Intermediate Chinese - Weekly education.