I am currently freelance, designing digital marketing materials, creating digital content, and managing social media platforms for various clients across different industries, from retail and eCommerce to tourism and technology companies. Key experience:* Creative and design (Photoshop, Canva)* Content design (eBooks, social images, videos, website images, emails)* Email marketing (templates, list management, campaigns, content, creative)* Social media (strategies, page management, advertising, creative)* Website management and content writing

Responsible for developing successful online marketing strategies and architecting effective websites that achieve conversions. Worked with a range of clients covering major industry verticals in New Zealand and beyond.Key expertise areas include:* Website Architecture* Online Marketing Strategies* Search Engine Optimisation* Content Marketing* Email Marketing* Social Media Marketing* Conversion Optimisation* User Experience (UX)* Mobile Experience* Analytics“I’m passionate about all things digital and dedicated to providing our clients with solutions that improve their business and help them grow.”

Helping a range of small and medium sized businesses in New Zealand, Australia and beyond to improve their online exposure and generate high quality web traffic with a focus on conversions. Included creating and implementing digital marketing strategies, managing social media and search engine optimisation.

Responsible for creating and implementing search engine optimisation (SEO) strategies and online marketing campaigns for clients in a wide range of businesses. General responsibilities include:• Writing web copy, blog posts and e-newsletters• Reviewing and optimising client websites and blogs• Devising social media strategies and managing social networks• Creating online marketing strategies• Managing AdWords campaigns• Editing and proofreading online copy• Project Managing SEO Services including: - writing proposals - projecting costs and setting budgets - account management - working with the Web Design team to implement projects

Responsible for direct marketing and online marketing strategies for the Pharmaceuticals Business Intelligence division. Worked with the Sales, Research and Analysis teams in London and New York to deliver best in breed business information to assist pharmaceuticals, biotech and medical device companies with their R&D and product development.• Product and brand development, and implementation of brand / corporate guidelines• Production and implementation of marketing communications plan to achieve strategic business objectives, including driving revenue growth• Management of the marketing mix / channels and marketing communications budget to maximize opportunities, response rates and ROI• Database management to optimize audience and market penetration• Evaluation of response rates, product sales, client usage and feedback, adjusting the marketing strategy accordingly• Management of service-level agreements to maintain high quality service and value for money• Planning / managing participation in industry events, and developing PR strategy to enhance industry awareness and credibility

Developed and managed marketing strategies for B2B training solutions, including Internet training, Marketing on the Internet and Searching for Business Information Online. Generated additional revenue via hiring training facilities and equipment.• Increased substantially training revenues and reduced risk• Developed account management strategy and refocused marketing effort• Established management information systems improving productivity• Improved product range and customer loyalty • Formulated and negotiated contractual agreements

Part of a team responsible for the successful launch of Mercury's online business information product, including access to Companies House, Dun & Bradstreet and ICC databases.• Identified and developed in-house and third party product definitions• Created literature layout and design briefs for agencies• Maintained and improved relationships with key third parties and suppliers