Tanner Collins Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

• Responsible for development and commercialization of products in Molecular Oncology testing and Sample Integrity • Managed the Assays by Agena custom assay service for lab developed tests representing $20m in annual revenue• Defined product requirements, business cases and served as the primary voice of customer during cross-functional and phase gate model product development of molecular based tests in Solid Tumor biomarker and Lung Fusion detection• Executed on company strategy through product specific marketing plans and drove process and product improvement of custom assay services through Kaizen continuous improvement methods to reduce customer complaints by 50%• Lead commercial strategy for new Sample Integrity and Oncology products, including pricing strategies and forecasting, marketing campaigns, and customer acquisition strategies to deliver against product revenue goals• Assessed market needs and gaps, competitive landscape, opportunities and trends through customer visits, interview style market research projects and attendance at relevant scientific meetings• Developed sales collateral and delivered technical and sales training for product launches• Defined buyer persona, ICP and positioning statement to support demand generation using account-based marketing • Increased average monthly MQLs by 380% through new ABM campaign efforts in tandem with marketing agency• Generated customer facing content for campaigns, including emails, ads, videos, white papers, and infographics

Greater San Diego Area

• Managed upstream product development and commercial launch of POC diagnostic products, including Bluetooth- enabled Blood Glucose monitoring devices, Agile development of ACON’s Blood Glucose data management software and remote patient monitoring platform, and Lateral Flow assays for infectious disease• Worked cross-functionally for accelerated development and launch SARS-CoV-2 IgG/IgM Antibody Rapid Test through CE and FDA Emergency Use Authorization during COVID-19 pandemic• Familiar with FDA regulations regarding software and bluetooth, 510k registration for medical devices, HIPAA compliance, California Consumer Privacy Act (CCPA), and European GDPR compliance• Executed on product development strategy through product specific market research and analyzing competitive information to assist with new product proposals, product forecasting and demand generation strategies• Conducted continuous product improvement through market trend surveillance, compiling user stories, competitor analysis and careful study of customer complaint trends to define product requirements• Developed product specific marketing collateral and launch materials including product brochures, website content, user guides and product inserts to effectively communicate product messaging

Greater San Diego Area

• Researched and analyzed product specific market data in addition to conducting product specific surveys and questionnaires, when necessary• Worked to access product specific competitive information for various market segments and channels• Assisted the Market Research and Development Supervisor in compiling and managing product specific plans to drive improved brand awareness among key target audience• Managed market research projects, assist with proposal development, project planning and oversee data analysis• Worked to support both U.S. and International Sales Teams by creating product specific sales presentations, ensuring that all marketing materials adhere to the overall Company messaging• Assisted the Market Research and Development Supervisor in developing any product specific marketing plans, strategies and tactics, adjusting the plans accordingly, and in real-time, as the competitive nature of the products and changes in the markets segments and channels warrant it

San Diego, Ca

• Statistical analysis of drug development status, market moving events, and company financials to provide high profile clients/investors with decision analytics. • Provided pharmaceutical insight and data visualization reports for clients with market caps >$1B to guide investment strategies• Acted as a liaison between service users and the analytics team, performing specialized searches, queries, and content reports.• Compiled custom client data reports in the form of quarterly outlooks, performance forecast, and post-conference write-ups.• Compiled and Analyzed the feasibility of drugs and biologics coming to market and their likelihood of approval from the FDA in 2017 based on historical data within their indications, drug class and phase.

Costa Mesa, Ca

• Worked in fast paced team setting for industry leader to prepare, test, and qualitatively evaluate diverse samples and solutions using HPTLC and multiple experimental techniques.• Maintained good housekeeping practices to support HPTLC lab, including: Organizing reference standards and reference samples, cleaning Glassware/ Lab maintenance• Prepared botanical reference standards and test samples for identity testing.• Prepared solutions and mobile phases to support identity testing.• Competent in CAMAG TLC Automatic Sampler, LINOMAT V, Developing and Derivitization systems, and TLC Visualizer.• Executed assigned projects and activities in compliance with SOPs, GLP, cGMP, and FDA & DEAregulations and guidelines.• Maintained appropriate documentation of records and laboratory notebooks as required by SOPs and Good Documentation Practices (GDP).• Executed and organized departmental purchasing of consumables and chemicals.• Other duties & projects as assigned including general laboratory housekeeping & documentation, as well as writing and reviewing SOP's.