-Directed global Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads campaigns with a $2M annual budget for B2C & B2B SaaS products marketed towards developers.-Collaborated closely with C-suite executives and board, providing strategic insights and regular performance updates to align marketing initiatives with company KPIs.-Achieved record-breaking B2C sales during the 2023 & 2024 holiday season, recently surpassing all previous sales figures and revenue goals by 134%.-Built and led a dedicated global paid search team, ensuring 24/7 coverage and management of all global advertising accounts.-Led global lead generation strategy and paid marketing A/B testing for the B2B team, supporting new SaaS product launches, leading to conversion optimization and higher first pass rate (FPR).-Piloted global video ad marketing campaigns across social and search platforms increasing brand video views by 1000%.

-Led execution of Google Ads and Microsoft Ads Search & Shopping strategy for enterprise clients, overseeing annual managed spend exceeding $10 million.-Conducted weekly meetings with key client stakeholders to align strategies and drive performance improvements.-Identified and targeted areas for bid strategy improvement using Search Ads 360, leading to 30% year-over-year departmental revenue growth for a major home retail client.

-Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans -Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring-Improved click-through rates, conversion rates, ROAS and other important KPIs -Built highly successful digital strategies for various platforms to attract customer engagement

-Lead agency team for new franchise network's marketing efforts. -Built relationships with key partners at corporate headquarters as well as individual franchisees Grew franchisee client roster by 1500%-Developed processes to expedite new client account onboarding & launch

-Established campaign goals, lead monthly performance meetings, & advised on quarterly budgeting strategy -Grew existing client relationships & courted new clients through referrals -Coached new hires on client management best practices -Recruited new clients as part of sales team at networking events -Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans

-Managed and executed paid marketing and SEO strategy for 25 small business clients -Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.-Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.-Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

-Assisted account manager with campaign builds-Wrote content at high volumes for SEO clients