Dedicated to keeping the stories of rodeo and western sports alive.

Responsible for guiding the overall strategic direction of the company as well as providing leadership of day-to-day activities.• Identify potential clients • Develop and manage client marketing strategies • Create promotions with advertising managers • Develop budgets, research and development appropriations, return-on-investment and profit-loss projections

Responsible for raising money through the sale of sponsorship and exhibit packages for this medium market rodeo by targeting various companies, organizations and associations. Created sponsorship and exhibitor packages according to client specification.

Responsible for identifying, creating, and managing business relationship with select companies to develop sponsorships and programs benefiting the PRCA and its sanctioned events. Defined mutual goals and objectives and built awareness in support of the sponsorships. Provided financial analyses, long-range forecasting, and analysis studies associated with sponsorship/partnerships. Established metrics to assess the sales impact of the sponsorships in the marketplace and the overall success of sales for PRCA Properties.