Marketing Coordinator
Current• Led Citibot’s social media strategy, driving a 100% increase in LinkedIn followers in 2023 and significantly boosting brand visibility and engagement across platforms.• Played a pivotal role in executing monthly webinars, which attracted a 30% increase in client engagement and generated valuable leads for the sales pipeline.• Streamlined the onboarding and support of over 80 local governments nationwide, launching chatbots that contributed to improved resident communication and service efficiency.• Developed and implemented targeted awareness campaigns for new clients, driving a 20% increase in client retention.• Created unique, city-specific chatbot brands, resulting in increased chatbot engagement.• Authored 4 compelling case studies that not only highlighted client success stories but also served as a strategic tool for lead generation, boosting Citibot's industry credibility.• Revamped sales enablement materials, improving content quality and accessibility, which led to a 50% increase in demo success rates and greater sales team efficiency.• Directed email marketing campaigns that achieved a 25% increase in open rates and 18% higher click-through rates, while managing and optimizing the company’s website to improve user experience and lead generation.• Worked closely with the CEO and CRO on shaping marketing strategies, directly influencing Citibot’s growth trajectory.• Conceived and launched the first-ever Citibot Awards, elevating platform awareness and client engagement through recognition and industry prestige.• Attended 4 high-profile conferences in 2024, successfully capturing potential leads and expanding Citibot’s network in the local government tech space.