Erika Tanos Email & Phone Number

Budapest, Hungary

- Retain Chain management: 71 Líra bookshops nationwide - Leadership of the 11 Líra franchise shops, discovering new business potentials and managing the contracting process- Development and deployment of the annual strategy - Full responsibility for the retail chain turnover - Development of long-term strategic guidelines for the retail chain overall (shop openings and close downs, supply management, headcount, wages and benefits, shelf layout and instore appearance, positioning vs competitors etc)- Cooperation with Commercial -, Marketing -, Operation- and HR departments in all issues impacting the retail chain

Budapest

- Localized marketing strategy development in line with global guidelines of Disney video games- Planning and executing new introductions, releases- Responsible for marketing budget and strategy of Disney products- Close cooperation with relevant Disney distributors in Hungary- Executing trade marketing activities, preparing tailor-made strategies per channel and per category- Planning and organizing internal and external Public Relations eventsSince September 2017 - Marketing manager, Razor Razor - Leader in new categories of rides and action sportsNew product launch to the Hungarian market- Responsible for retrieving customer insights and collecting, organizing and analysing market data- Marketing strategy development in line with global guidelines including product range selection, price positioning, identification of sales channels and creation of marketing communication plan- Identification of alternative new sales channels- Development of innovative trade marketing techniques- Full responsibility in carrying out marketing activities according to budget requirements- Continuous observation and analysis of sales data, initiation and coordination of necessary adjustments in marketing tactics

-Acting as an interface for marketing activities towards SAP-Indentifying and developing new sales channels-Sales support through different marketing tools-Internal and external Public Relations activities, organization of different events-Quality management

Budapest

2004-2005. April Marketing and Key Account Manager Philips Hungary Ltd. - Lighting- Developing yearly marketing plans, identifying new launches- Defining yearly sales targets for Key Accounts - Execution of market analysis and action plans, follow up and evaluation- Key account management of KIKA, Baumax, Bricostore, OBI- Creation of sales and marketing promos and executing them- Developing and production of POS, sales and marketing material 1999-2004. March Marketing Manager Philips Hungary Ltd. - Consumer Electronics- Defining and executing yearly marketing plan, new introductions- Responsible for marketing budget, strategy, competition monitoring- Acting as an interface for marketing communication activities towards backoffice/brand management- Responsible for new channel development and complete B2B sales- Executing trade marketing activities, preparing tailormade strategy per channel and per category- Organizing of customer meetings and internal PR events1997-1999 Marketing assistant Philips Hungary Ltd. - Consumer Electronics- Supporting the work of the Marketing manager - BTL activities (implementing sales incentive programs, initiating and supporting promotions, reinforcing the company outlet presence etc.)- Coordinating the work of regional sales representatives- Keeping contact with consumer electronics industry publications- Coordinating customer meetings and internal PR events- Indentifying and developing new sales channels